Social Media Manager at ACT Group

Your Role in Our Story:

The Social Media Programs Manager is responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in the company. In essence, your role involves:

• Increasing followers and driving engagement: Boost ACT’s profile on all active social platforms by increasing the number of followers and the amount of engagement (likes, comments, shares). You may be expected to develop written or visual posts to achieve both.  
• Strategizing content and campaigns: To drive engagement, you’ll be responsible for ideating (and executing) social campaigns that align with ACT’s larger marketing strategies. You may also generate ideas for timely and evergreen content or repurpose user-generated content.  
• Analyzing data: In addition to creative work, you’ll also spend time analyzing data to draw conclusions about how ACT’s posts and content are performing. This can include social listening—monitoring what social media users say about ACT or competitors.
• Reporting metrics to key stakeholders: We want to know the work you’re doing has an impact, so you’ll likely be expected to report your achievements—or any problems that arise—to your marketing team’s and even the company's stakeholders. We’ll be looking to see how you grow followers, increase engagement, develop creative content and campaigns, among other metrics. 
• Posting and monitoring social media platforms: Depending on the capacity of the digital team, you may be responsible for posting and monitoring all social platforms. In that case, you may need to schedule posts and observe followers’ responses. You may also be responsible for responding to comments and messages from followers.

Your Expertise: 

To be successful in this role, we are looking for candidates with the following qualifications and attributes:

• Experience: 3 - 5 years of proven experience as Social Media Manager / Specialist, or similar role, preferably in international organization based in the Netherlands.
• Writing: Whether you’re drafting posts or crafting captions, good social media writing goes beyond solid grammar and spelling. It will be important to hone your copywriting skills to develop compelling writing that fits into ACT’s brand story and voice and engages our audience.
• Editing: Alongside writing copy, you’ll likely need to review your team members’ work and ensure it's grammatically correct and error-free.
• An understanding of social media platforms: You’ll need to have a thorough understanding of several social media platforms—their strengths, weaknesses, and user demographics, among other characteristics—to manage accounts successfully. Knowledge of the following platforms will likely be most important: Meta, Instagram, LinkedIn, and YouTube.
• An eye for design: Be prepared to communicate about images, infographics, videos, and more with graphic designers, product marketers, and other marketing stakeholders. Envisioning a post and then articulating the business or strategic reasons for your choices will be critical. 
• Analytical tools: Knowing what messages resonate with ACT’s audience requires an analytical eye and the capacity to research. It’s helpful to know how to use social media listening tools.
• Flexibility: Change is constant in the world of social media. New trending hashtags, algorithms, and platform features often require social media managers to think on their feet and incorporate novelty into their work.
• Timeliness: News events can cause some posts to be perceived as tone-deaf or insensitive or otherwise overshadow your post in importance. Staying on top of the news and the bigger conversations happening online can help you react accordingly and maintain ACT’s brand.

If you meet these criteria and are ready to contribute your expertise to a dynamic and challenging environment, we encourage you to apply.