Coinshift
Social Media Lead
Remote
Full Time
#Marketing
#DeFi
#Social Media
#Project Management
#Campaign Management
#Content Creation
#Community Building
#Strategic Planning
#Partnerships
Coinshift is looking for a Social Media Lead
Full TimeSeniorRemoteMarketingDeFiSocial MediaTwitterLinkedInProject ManagementCampaign ManagementContent CreationCommunity BuildingStrategic PlanningPartnershipsEnglishRemote work
About Coinshift
Coinshift is changing the game for how people interact with DeFi and Real-World Assets (RWAs). We’re trusted by 300+ organizations managing over $1B in assets, backed by top-tier investors like Tiger Global, Sequoia, and Consensys. Now, we’re gearing up to launch Coinshift Personal—a secure, user-friendly smart wallet with high yields—and we need a social media pro to take our brand to the next level on Twitter and LinkedIn.
**Note: We will only consider candidates in the EMEA time zones (Europe/Middle East). Unfortunately, this means we will not consider North American candidates at this time!**
What You’ll Do
As our Social Media Lead, you’ll be in charge of building and growing Coinshift Personal’s presence on Twitter and LinkedIn. You’ll help us build a strong community, shape our brand voice, and create engaging content, working closely with our leadership. You’ll collaborate with content creators, partner with agencies, and lead creative strategies that push the envelope.
Key Responsibilities - First 6 Months
Key Responsibilities - 1 year
Must Haves
What We’re Looking For
We’re after a social media growth expert who’s done this before. You’ve grown social media for a DeFi protocol and know precisely how to build an audience and create buzz. You can think long-term but still deliver quick wins along the way.
Hiring Process
We want to see your skills in action, so our process includes:
1. First Whiteboarding Session Brief
Objective: Plan a launch campaign with four (4) strategic partners to successfully promote Coinshift's new token and grow our presence on Twitter/X.
Deliverables: Prepare a detailed, 6-week marketing execution plan focusing on partner synergies, campaign milestones, and user acquisition.
2. Culture Fit / Review Assignment: Let's get to know each other!
3. Second Whiteboarding Session Brief
Objective: Create a plan to grow Coinshift Personal's Twitter/X presence significantly.
Deliverables:
- Actionable growth plan with budget breakdown.
- An example of a 1X meme idea aligned with the brand tone and exclusivity.
We’ll pay $300 for the final stage, so you’re properly rewarded for putting together a detailed plan on how you’ll boost our social media presence from day one. We’re an exclusive brand, but we also know how to have fun—so expect to mix some meme culture into the strategy.
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