Social Media Copywriter at PhonePe

We are thrilled that you are interested in joining the team at PhonePe. As India’s leading digital payments platform, we serve over 500 million registered users and support 37 million merchants across the country. Our mission is to provide every Indian with equal opportunities by unlocking the flow of money and access to essential services. Beyond our core payments business, we are expanding rapidly into financial services like stockbroking, insurance, and mutual funds. We pride ourselves on a culture that empowers you to own your work from day one, encouraging you to innovate and execute with purpose alongside some of the brightest minds in the industry.

What you'll be doing

• You will craft platform-specific content, including engaging captions, scripts, and social media copy tailored for Instagram, YouTube, Twitter, and WhatsApp to maximize our brand impact.
• You will transform complex financial concepts into relatable, creative narratives that connect emotionally with our audience and break the monotony often associated with finance content.
• You will collaborate with our marketing and creative teams to develop and execute social media campaigns while using analytics to track performance and refine your content strategy.

What you'll bring

To be successful in this role, you should possess the following qualifications and skills:

• You have 3 to 4 years of experience in social media copywriting with a proven track record of creating high-impact content for platforms like Instagram, Twitter, and WhatsApp.
• You are a natural storyteller who understands how to adapt your tone and style to meet the expectations of different audiences.
• You are comfortable using social media analytics tools to measure your success and iterate on your strategies.
• You have a strong creative vision and the ability to spot trends early, allowing you to adapt our messaging quickly.
• You are proficient in English and possess a portfolio that demonstrates your ability to produce results-driven, platform-specific content.

What you'll get

Joining our team means you will have the opportunity to shape the voice of a brand that is revolutionizing the investing landscape. We offer a dynamic and collaborative environment where your creativity is valued and encouraged. You will also receive the following benefits:

• Comprehensive medical insurance and life insurance coverage.
• Access to an employee assistance program to support your overall well-being.
• Relocation assistance if you are moving to join our team in Bangalore.
• Generous paid time off to ensure you maintain a healthy work-life balance.