Social Content Manager at Jenni Kayne

Oak Essentials is an elevated apothecary brand that values the ritual of everyday living. We believe in creating products that are equally indulgent and effective—staples that bring a touch of luxury to every routine. As we continue to grow our team, our aim is to create a workplace that’s built on diversity and inclusion, and where the varied voices and viewpoints of our community pave the way.

The Social Content Manager at Oak Essentials is responsible for the day-to-day strategy and execution of social media channels including Instagram, TikTok, Pinterest and LinkedIn. They play a crucial role in upholding the brand's aesthetic essence while driving performance, and ensuring the seamless execution of marketing and brand endeavors. The Social Content Manager will have a keen eye for trends and social concepts, while also being hyper-organized and data driven. 

Role and Responsibilities:

• Content Calendar Development and Strategy: Collaborate with the team in conceiving data-driven social strategies for marketing campaigns and product launches. Create social media content calendars for daily channel posting, and provide copy, content or graphic briefing for internal and external stakeholders. 
• Shoot Attendance: Available to sit in on photoshoots and generate captivating social media content for platforms such as Instagram, TikTok, Facebook, LinkedIn, and Pinterest. 
• Social Content Scheduling: Executes on the social media calendar, scheduling and posting across channels. 
• Social Media Monitoring:  Responsible for managing data and providing analytical reporting. Identify and analyze trending sounds, visuals, and concepts, and present them to the wider social team.
• Cross-Departmental Communication: Facilitate communication and coordination between internal departments, including marketing, retail, production, and purchasing, to ensure the seamless execution of creative undertakings and social content initiatives.
• Social Content Creation: Craft visually arresting graphics, animations, concise videos, and other content formats that harmonize with the brand identity.
• Video Editing: Carry out video editing responsibilities for social media channels, brand initiatives, and other related tasks.
• Community: Connect with our audience across social media channels through comments and DMs.
• Feedback and Direction: Participate in the feedback and direction procedure, ensuring lucid and effective communication among the diverse teams engaged in the creative process.
• Other brand marketing ad hoc requests, as required. 

Qualifications and Requirements:

• 3+ years managing social media channels and content calendars. Experience in skincare, beauty, fashion and/or wellness is a plus.  
• Creative and strategic mindset, with the ability to make recommendations that are on-brand, from a performance driven lens.
• Deep understanding of social media landscape/internet culture, specifically TikTok and Instagram, with a keen eye for new trends, changes in algorithm, etc.
• Well-versed in iPhone photo and video editing apps, with the ability to create on-brand content quickly.
• Strong communication skills to facilitate feedback and direction among diverse teams.
• Ability to oversee various stages of the creative process, including aggregating assets, generating graphics, securing approvals, and delivering final social content
• Excellent organization, planning and management skills, with the ability to keep up with multiple accounts and projects.
• Experience with Dash Hudson, Asana, Monday and/or Coupa is considered an asset. 

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to move and lift heavy objects (15 pounds or more) from time to time as required

This job description is not all inclusive. In addition, Oak Essentials, LLC reserves the right to amend this job description at any time. Oak Essentials, LLC, is committed to a diverse and inclusive work environment. The annual base salary range for this position is $80,000-$90,000. The base salary is determined by experience, education, skills, and location.