SEO Specialist at OpenUp

Who we are

Our goal at OpenUp is to make mental well-being accessible to everyone. We support companies, their employees, and employees' families with mental well-being. Our OpenUp platform provides employees and their families access to mental well-being check-ins, online courses, articles, videos, interactive group sessions, mindfulness sessions, and a team of experienced experts. We believe that physical and mental well-being go hand in hand, and that lifestyle factors such as nutrition, sleep, and stress management are key to achieving balance. By integrating our Lifestyle Experts to the platform with a focus on nutrition, exercise and sleep, we ensure a holistic approach to health. We strive to build high-performing teams that help people develop to their fullest potential. We take pride in raising the bar and achieving the next level. OpenUp is ranked number 1 on the LinkedIn Top Startups 2023 list and is rapidly growing. We are expanding our international teams and we are searching for like-minded talent. We are already helping over 1500+ (international) companies and 300.000+ employees, e.g. Rituals, Deloitte, Decathlon, Miele, KPMG, Adyen and McDonalds.

Your Role

As our SEO Specialist you will be reporting into our Marketing Director, and your role will include:

• Conduct website audits to identify SEO opportunities and issues;
• Perform keyword research to identify high-value target keywords and help form our content planning;
• Optimise website content, metadata, and structure for search engines;
• Implement technical SEO fixes to improve site performance and crawlability;
• Develop and execute a link-building strategy to acquire high-quality backlinks;
• Track and report on SEO performance using tools like Google Analytics, Semrush and Search Console;
• Optimise local SEO efforts, including managing Google My Business listings;
• Analyse competitor SEO strategies to identify strengths and weaknesses;
• Create and implement a long-term SEO strategy aligned with business goals;
• Provide regular updates and recommendations based on performance data.

About You

You love to dive into the data before making decisions and taking ownership comes naturally to you. You thrive in an environment that is constantly changing, love to learn and grow and you’re excited about mental well-being. 

You also:

• Speak English and Dutch or German fluently;
• Have a relevant degree and 5+ years of experience in marketing;
• Have a deep understanding of SEO and Google analytics;
• Experience in landing page optimisation is a pre;
• Proficiency in the latest web technologies and personalisation tactics;
• An interest in AI and other technological developments;
• The ability to translate complex data into actionable website strategies;
• Experience with Wordpress;
• (Preferred) Prior experience in health tech or well-being industries.

What You Can Expect

Joining OpenUp means being part of a fast-growing company that's doing something meaningful. You'll work with a diverse team, from our Amsterdam office or from home. We offer a lot of perks, including:

• Good pay and benefits.
• Opportunities to learn and grow.
• Daily healthy and vegetarian lunch at our office.
• Free and unlimited access for you and your family to all our products including our psychologists.
• A yearly summerfest. 

Next Steps

If you're excited about improving workplace mental health, we'd love to hear from you. Send us your application through our website and we will be in touch with you soon. 

At OpenUp, we welcome all applicants because we believe different perspectives make us stronger.

Come join us, and let's OpenUp together!