Straighterline

Senior Web Analyst

United States

Hybrid

Full Time

#Marketing

#Ecommerce

#Analytics

#Google Analytics

#Attribution

#Data Analysis

#Digital Marketing

#Google Tag Manager

Straighterline is looking for a Senior Web Analyst

Full Time Senior Hybrid United States Marketing Ecommerce Analytics Google Analytics Attribution Data Analysis Digital Marketing Google Tag Manager English 401k Dental insurance Medical insurance Vision insurance Paid time off Maternity/paternity leave Hybrid work

At StraighterLine, we are dedicated to helping students achieve their educational and professional goals through high-quality, affordable online courses. With over 150,000 learners annually across 215 courses, we partner with thousands of universities and corporations to provide flexible learning paths. We are looking for a Senior Web Analyst to join our team in a hybrid capacity, helping us optimize our digital marketing strategies and drive eCommerce success through data-driven insights.

Responsibilities

Examine web traffic, user engagement, and eCommerce performance metrics using Google Analytics.
Build and maintain dashboards to monitor key performance indicators such as conversion rates, average order value, and customer acquisition costs.
Oversee the implementation and accuracy of tracking tools, specifically Google Tag Manager and Google Analytics 4.
Manage media attribution models to assess the effectiveness of various marketing channels and refine media spend.
Translate complex data into actionable recommendations to improve website performance and marketing return on investment.
Partner with our product and academic research teams to better understand customer profiles and enhance user journeys.

Must-haves

Strong professional experience in eCommerce, digital marketing, and data analysis.
Expertise in Google Analytics and Google Tag Manager.
Proven ability to manage and optimize media attribution models.
Residency in the United States, specifically within the East or Central time zones.
Fluency in English.

Benefits

Comprehensive medical, dental, and vision insurance, with at least one plan option fully funded by the company.
401k Safe Harbor plan, including a 3% company contribution regardless of your personal participation.
Generous paid time off policy, including 13 public holidays.
Six weeks of paid parental leave.
Complimentary access to StraighterLine courses for you and your family.
A flexible hybrid work environment.

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Senior Web Analyst at Straighterline