Senior Social Media & Content Manager at Moneybase plc

Moneybase plc logo
Moneybase plc

Senior Social Media & Content Manager

mt flag
Malta

On-site

Full Time

#Marketing

#Financial Services

#Social Media

#Content Strategy

#Campaign Management

#SEO

#Video

Moneybase plc is looking for a Senior Social Media & Content Manager

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Moneybase is a multi-award-winning Neobank that allows individuals and businesses to easily manage all their financial needs, from daily payments to and investments to treasury and wealth management we have you covered.

Moneybase forms part of Calamatta Cuschieri Moneybase plc, a leading diversified financial services group that founded the Maltese financial services industry in 1971. We currently employ 200 people spread across 3 core business lines namely Wealth Management, Payments and Fund administration. Calamatta Cuschieri Moneybase plc is considered to be an innovator in the areas it operates in. We believe in challenging the status quo and we aim for service excellence in everything we do.


Job Summary:

The Senior Social Media & Content Manager owns the company’s social media strategy and how we show up online. You will be responsible for building a strong digital presence that positions the business as a leader in financial markets and payments. Content is a key tool in achieving this from shaping the editorial direction to overseeing production and distribution across social platforms ensuring everything we publish is relevant, engaging and commercially impactful.


Core Responsibilities:

  • Own and lead the social media strategy through LinkedIn, Instagram, TikTok and emerging platforms.

  • Own content strategy and execution, setting direction, overseeing production (in-house and outsourced), and directly creating, editing, and optimising content based on audience insights and platform performance.

  • Use social platforms to distribute through leadership and key market insights.

  • Translate complex topics into engaging, social-first content.

  • Partner with design teams and creators to produce high-performing social content.

  • Build creator and influencer partnerships that drive audience growth and engagement.

  • Own performance across all social platforms: Growth, Engagement, Reach and Lead generation.

  • 3+ years’ experience in a social media Manager or content focused roles, leadership, ideally within the financial services, fintech, or investment sectors.

  • Proven track record growing social media accounts (personal or brand). Candidates must be able to share examples and results.

  • Strong understanding of platform algorithms and what drives reach and engagement across LinkedIn, Instagram and TikTok.

  • Experience owning campaigns end to end, from concept and planning through execution and performance review.

  • Commercial mindset that understands how social support brand, growth and business objectives (not just vanity metrics).

  • Strong experience setting editorial direction and overseeing content production (writing can be outsourced, but owenership sits here)

  • Confident using data to assess performance, refine content and drive continuous improvement. · Comfortable using data to tell a story and optimise content performance across various platforms.

  • Knowledge on SEO best practices will be considered as an asset

  • Ability to plan and storyboard short-form video (Reels/TikTok/LinkedIn Video) for complex topics like market volatility.

  • Experienced in managing creative resources and external partners to achieve high-quality, high-volume output.

Remuneration
We are committed to attracting and selecting top people to join our team. We are also committed to creating a workplace that encourages individual growth; we value our people and their well-being.

What we offer:

  • Health Insurance and fitness allowances

  • Study Leave

  • Fully paid sponsorship schemes for further studies

  • Exposure to the very latest technologies

  • Opportunities for career growth

  • Variable bonus linked to KPI

All Applications will be acknowledged and treated with maximum confidentiality

“The enduring goal of Calamatta Cuschieri is that the composition of our workforce should reflect that of the communities in which we work.”

Reference:
CCMT08025

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Moneybase plc

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Financial Services
Payments
Wealth Management

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Moneybase plc logo
Moneybase plc

Senior Social Media & Content Manager

mt flag
Malta

On-site

Full Time

#Marketing

#Financial Services

#Social Media

#Content Strategy

#Campaign Management

#SEO

#Video

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