Senior Product Marketing Manager at Ghost

Ghost operates a private B2B marketplace designed to help world-class brands scale their distribution. We work with industry leaders in apparel, streetwear, footwear, beauty, and home goods to identify alternative channels for surplus inventory. By offering deep transparency, actionable data, and access to a network of vetted buyers, our platform serves as the essential infrastructure for sellers to optimize their inventory lifecycles. We are proud to be backed by prominent venture capital funds including Cathay, USV, Equal, and Eniac, and we are currently recognized as one of the fastest-growing startups in Los Angeles. We are looking for a Senior Product Marketing Manager to join our team in our Los Angeles office and report directly to the Head of Product.

Key outcomes

• Design and implement go-to-market strategies for new product launches and feature updates for both internal and external stakeholders.
• Develop clear product positioning and messaging that highlights our unique value and differentiates us within the market.
• Create high-impact sales enablement assets, such as case studies, presentations, and collateral, to help our sales team communicate our value proposition effectively.
• Work alongside product management, engineering, design, and sales teams to boost product adoption and customer engagement.
• Perform competitive analysis and market research to uncover new trends, customer needs, and innovation opportunities.
• Produce content for marketing campaigns, including whitepapers and product videos, to drive demand and pipeline growth.
• Monitor key performance metrics to evaluate the success of marketing initiatives and refine strategies for better results.
• Collaborate with our business development, account management, and brand partnership teams to build customer advocacy programs and leverage success stories.
• Gather customer feedback to provide insights that help shape our product roadmap.

Requirements

• A Bachelor's degree in Marketing, Business, or a related field.
• Five to seven years of professional experience in product marketing.
• A proven history of successfully marketing and launching B2B technology products.
• Strong analytical and strategic capabilities, with the ability to turn market research into concrete plans.
• Excellent communication and presentation skills, with the ability to articulate value clearly.
• A demonstrated ability to influence and collaborate with cross-functional teams in a fast-paced environment.
• Experience working directly with sales teams to support revenue growth and product adoption.
• Proficiency in using CRM platforms, marketing automation software, and various analytics tools.
• Fluency in English.

Compensation

The total compensation for this position ranges from $145,000 to $185,000. Actual salary offers are determined based on an individual's specific skills, knowledge, experience, and abilities.

How to apply

If you are a driven professional who thrives in a high-velocity, customer-obsessed culture, we invite you to apply. Please submit your application to be considered for this opportunity to join our growing team in Los Angeles.