Senior Product Marketing Manager at CB Insights

At CB Insights, we are on a mission to advance the technology economy by synthesizing, analyzing, and visualizing millions of data points to provide a 360-degree view of innovation. We believe a thriving technology economy powers a thriving society, and we are currently undergoing a significant product transformation by integrating AI, insights, and autonomous features into our platform. We are seeking a Senior Product Marketing Manager to join our high-energy team and help shape the future of our offerings. In this role, you will report to the Vice President of Product Marketing and work closely with our product management, sales, and enablement teams to drive our market presence.

Key outcomes

• Develop and execute comprehensive go-to-market strategies for our monthly product releases.
• Craft compelling narratives, positioning statements, and messaging that resonate with our target audiences.
• Produce high-quality marketing assets, including pitch decks, product videos, seller talk-tracks, and short-form digital content.
• Build and optimize in-product journeys and guides to drive user adoption and engagement.
• Create effective competitive intelligence outputs, such as battlecards and search-optimized web content.
• Partner with product managers to translate complex technical features into clear, value-driven ROI narratives.

Requirements

• At least 5 years of experience in product marketing, ideally within the B2B SaaS sector.
• A Bachelor’s degree in marketing, business, or a related field.
• Exceptional storytelling and writing skills, with the ability to create clear, persuasive content for various digital channels.
• Proven ability to manage complex projects autonomously while maintaining a high output.
• Experience working with cross-functional teams, including sales, enablement, and customer success.
• Proficiency with essential tools such as Google Workspace, Pendo, and various project management or enablement platforms.
• A strong understanding of customer journeys and the ability to translate them into actionable marketing strategies.
• Fluency in English and the ability to work in a hybrid capacity within the United States.

Preferred qualifications

• A Master’s degree in a relevant field.
• Direct experience in content marketing.
• Familiarity with email marketing, audience segmentation, SEO, and paid search channels.
• Experience with tools like Salesforce, Gong, Wordpress, or Mindtickle.

Compensation

The salary range for this position is $120,000 to $140,000 USD, plus a bonus opportunity. We offer a comprehensive benefits package designed to support your well-being and professional growth, including:

• Medical, dental, and vision insurance.
• 401k retirement plan.
• Life insurance.
• A dedicated mental wellness budget.
• Professional development and education stipends.
• Generous paid time off and flexible working hours.
• A hybrid work environment.

How to apply

If you are a detail-oriented professional who thrives in a fast-paced, AI-forward environment and wants to help us advance the technology economy, we invite you to submit your application. We look forward to reviewing your background and discussing how your skills can contribute to our team.