Senior Product Marketing Manager
Remote
Full Time
#Growth
#Marketing
#Product Positioning
#Market Research
#Go To Market Strategy
#Content Creation
#Campaign Management
#Customer Engagement
#Performance Tracking
#HubSpot
#Salesforce
#Pendo
At Influ2, we have completely changed the way businesses handle B2B advertising. We offer the only platform that allows users to deliver ads to specific individuals and track their engagement by name. This helps marketing teams build personalized journeys for decision-makers at target accounts, while providing sales teams with the insights they need to know exactly who to call and how to engage them. Our technology is trusted by over 100 enterprises and mid-market companies, including industry leaders like Capgemini, AppsFlyer, and Hexaware. We are looking for someone who is passionate about technology and skilled at crafting narratives to join our team.
What is this role?
We are looking for a Senior Product Marketing Manager to join us on a full-time, remote basis. This is a senior-level position where you will be instrumental in driving our next phase of growth. We value your ability to translate complex ideas into compelling stories and your experience working within the B2B tech sector.
What will you do?
- Define and execute our product marketing strategy by creating clear, resonant positioning and messaging that speaks directly to our target audience.
- Lead the development and implementation of go-to-market plans for new and existing features, working closely with our product, sales, and customer success teams.
- Conduct thorough market research to stay ahead of industry trends and customer needs, while using data to track performance and optimize our marketing initiatives.
What makes you a great fit?
To be successful in this role, you should have at least 5 years of experience in product marketing within the B2B tech industry. You are a results-driven professional who can balance creative campaign development with an analytical mindset. You should be comfortable working with tools like HubSpot, Salesforce, and Pendo. We value strong communication skills and the ability to collaborate effectively across different departments. While a degree in a related field is helpful, we prioritize your proven track record and your ability to contribute to our business goals.
What's in it for you?
We offer a collaborative environment with a flat organizational structure where your contributions will have a direct impact. Our benefits package includes:
- Full remote work flexibility, allowing you to work where and when it suits you best.
- A comprehensive insurance plan covering medical, dental, and vision.
- The opportunity to work with and learn from leading companies across a variety of industries.
Influ2
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