Senior Paid Social Manager at Exploding Kittens

At Exploding Kittens, our mission is to bring people together through laughter and play. Since our record-breaking Kickstarter campaign, we have grown into a leading entertainment company with over 20 million games sold. From our popular physical card games to our mobile apps and Netflix animated series, we are dedicated to transforming game night into a memorable experience. We are currently looking for a talented individual to join our team and help us continue this journey.

What is this role?

We are looking for a Senior Paid Social Manager to join us on a contractor basis. This is a senior-level position that can be performed remotely from anywhere. You will play a pivotal role in optimizing and scaling our paid social programs, working closely with our marketing leadership to drive meaningful results.

What will you do?

• Develop and execute comprehensive advertising strategies across Meta, TikTok, and other emerging channels to support our business objectives.
• Collaborate with our creative team to produce engaging, platform-specific content that captures the unique spirit of our games while amplifying top-performing assets.
• Manage and optimize social media budgets across various SKUs and platforms, ensuring we maximize our return on investment and meet our financial goals.

What makes you a great fit?

To be successful in this role, you should possess a strong background in paid social advertising, specifically for retail-driven CPG brands. We are looking for someone who can demonstrate the following:

• Four to six years of experience managing social media ad programs, with a strong preference for those who have worked with toy or game brands.
• Expert knowledge of Meta and TikTok advertising, including creative formats, platform-level metrics, and reporting tools.
• Proficiency in using POS aggregator tools like Tableau to analyze real-time sales data and measure the impact of your marketing initiatives.
• The ability to commit at least 20 hours per week to this role, including attendance at team meetings.
• Strong analytical skills and a proven track record of managing substantial budgets to deliver impactful, data-driven campaigns.
• Excellent communication skills, particularly when bridging the gap between creative strategy and performance advertising.

What's in it for you?

We value the flexibility of our team members and offer the following benefit:

• Remote work flexibility.