Senior Marketing Manager at YipitData (Primary)

About Us:

YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B.

We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments, and more. Our on-demand insights team uses proprietary technology to identify, license, clean, and analyze the data many of the world’s largest investment funds and corporations depend on.

For three years and counting, we have been recognized as one of Inc’s Best Workplaces. We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency.

About The Role:

As our Senior Marketing Manager, you will have the opportunity to help define the vision, build a team, and scale marketing for a fast-growing company.

This is an excellent opportunity for a dynamic marketing generalist with 4+ years of relevant marketing experience in a fast-paced environment. In this role, you will have the opportunity to accelerate YipitData’s growth by building a world-class marketing engine. 

As a valued thought partner, you will collaborate with the sales and product functions at YipitData to create and execute complex, multi-channel marketing strategies. 

As a Senior Marketing Manager, you will:

• ​​Manage paid media campaigns to drive customer acquisition and engagement.
• Create compelling content that resonates with our target audience.
• Plan and execute field marketing activities, including conferences and small dinners co-hosted with current clients.
• Develop and manage email marketing and lifecycle marketing strategies for current corporate customers.
• Collaborate with the Corporate leadership team to develop and implement comprehensive marketing strategies.
• Understand and optimize key lead drivers such as email and social media to achieve business goals.
• Partner with internal and external stakeholders to drive critical strategic projects.
• Leverage and improve marketing tools and technologies to enhance efficiency and functionality.

You are likely to succeed If:

• 4+ years of relevant marketing experience in data, market intelligence, or B2B SaaS
• Experience creating and executing online and offline marketing strategies
• Have exceptional operational skills including:
• Organization, project management, and problem-solving
• Skills that have enabled you to be adept at understanding, deconstructing, streamlining, and optimizing complex, large-scale business processes
• High attention to detail and proven ability to manage multiple competing priorities simultaneously
• Impeccable written and oral communication skills, including the ability to articulate ideas and persuade stakeholders
• Excellent business judgment and strategic aptitude that resulted in a proven track record of driving measurable business results
• Strong analytical skills and ability to derive actionable conclusions from large data sets (Strong preference for data-driven decision-making!)

Our compensation package includes comprehensive benefits, perks, and a competitive salary: 

• Our compensation package includes equity, competitive salary, and performance-based bonuses
• We care about your personal life and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• Your growth at YipitData is determined by your impact, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.
• The annual base salary for this position is anticipated to be $130K ~ $150K. The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal team benchmarks. 

This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. We also have office hubs in Austin, Miami, Denver, Mountain View, and Seattle. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding. 

Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.

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