Senior Marketing Manager at Flock Homes

About the Company

There are 17 million Americans who own rental property. Most don't want to be landlords anymore, but selling isn’t a good option. Why? You’d lose income and appreciation, trigger tax liabilities, kick out your tenants, have to fix up the house – the list goes on! Flock is here to help.

Flock is hiring a Senior Marketing Manager to lead our marketing initiatives and drive growth. In this role, you will own and execute Flock’s marketing strategy, developing and implementing comprehensive programs across multiple channels to enhance brand recognition and drive measurable results. 

You’ll collaborate with cross-functional teams to ensure consistency and a strong connection with our target audience. Experience in marketing, particularly within financial services or real estate, is highly preferred.

In a traditional property sale, the transaction marks an end to the buyer/seller relationship – not so with Flock. When owners contribute their real estate to Flock’s portfolio, a new journey begins: one that has been carefully crafted to both relieve their pain points and provide tangible benefits for years to come. It’s a better way to sell and a better way to own real estate.

We’re fortunate to be backed by a great group of venture capital firms, including Andreessen Horowitz, Human Capital, Susa Ventures, Box Group, and Primary Venture Partners, as well as a large network of strategic investors, including 1Sharpe Ventures, Redwood Trust (NYSE: RWT), Fred Tuomi (former CEO of Invitation Homes), and Eric Wu (former CEO of Opendoor).

About the Role

Flock is hiring a Senior Marketing Manager to lead our marketing initiatives and drive growth. In this role, you will own and execute Flock’s marketing strategy, developing and implementing comprehensive programs across multiple channels to enhance brand recognition and drive measurable results. 

You’ll collaborate with cross-functional teams to ensure consistency and a strong connection with our target audience. Experience in growth marketing, particularly within financial services or real estate, is highly preferred.

What You’ll Do:

• Own and execute Flock's comprehensive marketing strategy
• Maintain brand consistency across all channels and touchpoints
• Execute data-driven lead generation campaigns across:
  
  • Direct mail campaigns
  • Paid digital advertising (Facebook, Instagram, Reddit, Google)
  • Email marketing
  • Field marketing
  • Organic social media
• Create and execute content strategy that drives engagement and SEO performance
• Plan and execute localized event programs
• Execute earned media strategy
• Work closely with sales team on enablement and lead handoff

Requirements

• 7-10 years of experience in consumer-facing fintech or proptech
• Proven success in multi-channel lead generation and content marketing programs
• Strong analytical skills and proficiency in data-driven decision-making
• Hands-on experience with marketing automation, CRM platforms, and campaign optimization
• Experience at a startup or executing marketing strategy from 0 to 1
• Self-starter with the ability to manage multiple channels and work independently

Even if you don’t meet 100% of the qualifications, we recommend applying to the role!  

Location: NYC, SF, or Denver

Compensation: The annual salary for this role is $150K-$170K, with target equity and benefits (including medical, dental, vision, and 401(k).