Senior Marketing Executive at Mintel

Mintel Japan is the local arm of the Mintel Group, a globally recognized market intelligence firm founded in 1972 and headquartered in London. For over 50 years, we have empowered businesses by providing deep insights into consumer trends and new product developments across 86 countries. Our mission is to support our clients in making informed decisions through our proprietary databases and expert analysis. As we continue to expand our presence in the Tokyo office, we are seeking a dedicated professional to help us drive growth and deliver impactful marketing strategies.

The role

We are looking for a Senior Marketing Executive to join our Tokyo team on a full-time basis. This is a senior-level position that requires a strong background in B2B marketing and PR. You will report directly to the Japan Marketing and PR Manager, playing a pivotal role in executing our demand generation initiatives and ensuring our marketing efforts translate into measurable business success. This role is based in Japan and operates under a hybrid work model.

Core responsibilities

• Develop and execute high-quality marketing campaigns and PR activities designed to drive revenue and support our business goals.
• Manage the end-to-end coordination of trade shows, conferences, and seminars, including providing onsite support and overseeing event schedules.
• Utilize Salesforce to track campaign performance, analyze ROI, and provide regular reports to leadership while collaborating with our content, design, and research teams to optimize our outreach.

Skills and experience

To succeed in this role, you should possess a blend of strategic thinking and hands-on execution skills. We require the following qualifications:

• At least 5 years of experience in executing B2B lead generation campaigns.
• A minimum of 2 years of hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar tools.
• Business-level proficiency in both Japanese and English, as you will be crafting marketing messages in Japanese and communicating with our international offices.
• Proven ability to manage multiple tasks simultaneously in a fast-paced environment while maintaining meticulous attention to detail.
• Proficiency with tools including Salesforce, Zoom, WordPress, Canva, and the Microsoft Office suite.
• Previous experience in event planning or PR coordination is considered a significant advantage.

Compensation and benefits

We believe in fostering a supportive and flexible environment that encourages both professional and personal growth. Our benefits include:

• A hybrid work model that balances office collaboration with remote work flexibility.
• Flexible working hours and an allowance for home office IT equipment.
• Generous annual leave, including an additional day off to celebrate your birthday.
• Comprehensive mental health and wellbeing support through the Modern Health App and an Employee Assistance Programme.
• Opportunities to give back through our volunteering initiatives and participation in various Employee Resource Groups.
• Access to our beautifully designed office located in the Marunouchi Building.

How to apply

If you are a revenue-focused marketing professional who thrives in a collaborative, international environment, we would love to hear from you. Please submit your application to be considered for this opportunity to help shape the future of market intelligence at Mintel Japan.