Senior Marketing Automation Manager at Fundraise Up

Highlights:

• Base Salary: $84,000 - $100,000 CAD
• OTE: $105,000 - 125,000 CAD 
• Remote in Canada
• Generous stock options

About Fundraise Up

Fundraise Up is a rapidly growing financial technology company headquartered in Brooklyn, NY that provides online fundraising software to enterprise nonprofits. Fundraise Up's AI-powered platform is leveraged by trusted organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, to double their recurring donor acquisition rates and increase overall digital donation revenue by two times.

About The Role

The Marketing team at FundraiseUp is looking for a Senior Marketing Automation Manager who will be responsible for designing, implementing, and optimizing our marketing automation strategies. This role requires a blend of technical proficiency, creativity, analytical thinking, and leadership skills to effectively manage our marketing automation platforms and drive successful marketing campaigns. As a Marketing Automation Manager, you’ll have a fantastic opportunity to expand your multi-channel marketing, technology, and automations skills on a high-performing team that greatly impacts FundraiseUp´s business.

Key Responsibilities:

• Lead the development and execution of marketing automation strategies to support lead generation, nurturing, and conversion goals;

• Design and implement targeted email marketing campaigns, lead scoring models, and automated workflows to enhance customer engagement and retention;

• Develop and execute a scalable lifecycle marketing framework focused on delivering personalized communications via multiple channels to improve conversions, engagement, adoption, and loyalty;

• Data: be the protector of marketing data, ensuring it’s accurate and adheres to company privacy and data management policies;

• Journey Optimization: work with Operations team to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience;

• Collaboration: train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of email marketing campaigns;

• Analyze and report on the effectiveness of marketing automation efforts, utilizing data to make strategic decisions and drive continuous improvement;

• Lead the ongoing efforts of marketing automation best practices: database health and quality, lead list creation, programs, forms, and system assets for accurate, integrated reporting;

• Develop a testing framework to continually assess the effectiveness of different approaches and strategies;

• Perform day-to-day system maintenance and configuration, driving improvements and employing best practices.

Qualifications:

• 5+ years of experience as a power user of either Marketo, Hubspot or Pardot;

• Demonstrated success executing marketing campaigns, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics;

• A track record of success with marketing activities, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events;

• Knowledge of HTML for cosmetic edits and alterations;

• Creative thinker with a problem-solving mindset, always looking for innovative ways to engage audiences and drive results;

• Experience in marketing automation for a high growth B2B Technology business;

• Strong analytical skills, with the ability to translate complex data into actionable insights;

• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment;

• Comfortable with working to tight deadlines and strong attention to detail;

• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects;

• Knowledge of GDPR, PECR and other relevant privacy regulations.

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