Senior Marketing Automation Manager at Fundraise Up

At Fundraise Up, we are on a mission to transform how the world gives. Based in Brooklyn, our fintech platform uses artificial intelligence to help enterprise nonprofits like UNICEF USA, the American Heart Association, and Stand Up to Cancer double their recurring donor acquisition and significantly boost their digital revenue. We are a fast-growing team, and we are looking for someone who is passionate about using technology to drive real-world impact.

The opportunity

We are seeking a Senior Marketing Automation Manager to join our high-performing marketing team. In this role, you will be the architect behind our automation strategies, blending technical expertise with creative problem-solving to optimize how we engage with our audience. You will have a direct influence on our business growth by designing scalable frameworks that improve conversion, loyalty, and the overall customer experience.

A day in the life

• You will design and execute sophisticated marketing automation strategies, including lead scoring models and automated workflows, to nurture prospects and drive conversions.
• You will act as the guardian of our marketing data, ensuring that our database remains healthy, accurate, and fully compliant with privacy regulations like GDPR.
• You will collaborate with our operations team to analyze campaign performance, using data-driven insights to refine our customer journey and improve our long-term marketing effectiveness.

Who you are

You are a seasoned professional with at least five years of experience as a power user of Marketo, HubSpot, or Pardot. You understand the nuances of B2B technology marketing and are comfortable working in a fast-paced environment where priorities can shift quickly. You possess a strong grasp of HTML for landing page and email adjustments, and you have a proven track record of managing complex databases and reporting on campaign analytics. You communicate clearly in English, and you pride yourself on your attention to detail and ability to solve problems creatively.

Why you'll love it here

We believe in rewarding our team for the impact they make. This position offers a base salary between $84,000 and $100,000 CAD, with an OTE ranging from $105,000 to $125,000 CAD. Beyond the compensation, you will enjoy the flexibility of a remote work environment and the opportunity to build equity in our company through generous stock options.