Senior Manager, Partner Marketing at SugarCRM

At SugarCRM, we have spent over two decades redefining the customer relationship management experience. As the pioneers of the first commercial open-source CRM platform, our mission is to simplify complex tasks for sales, marketing, and service teams across the globe. We help mid-market businesses achieve new levels of performance by letting our award-winning platform handle the heavy lifting. We are a remote-first organization that values our employees as individuals, not just line items, and we are proud to be a Great Place to Work certified company. If you are looking to grow your career while helping organizations succeed, we would love to have you join our journey.

What you'll be doing

• Lead the Americas Partner Marketing Team by setting the vision and strategy for our global ISV and AMER reseller programs to drive new logo pipeline and revenue.
• Architect comprehensive marketing plans that align with our demand generation strategy, utilizing channels like paid search, social media, ABM, and digital advertising.
• Act as a campaign conductor by crafting compelling narratives and collaborating with our creative and events teams to execute innovative, partner-focused marketing initiatives.

What you'll bring

To be successful in this role, you should possess a strong background in B2B marketing and a passion for strategic growth. We are looking for the following qualifications:

• A Bachelor's degree in Marketing, Business, or a related field.
• At least 8 years of experience in B2B marketing, with a minimum of 4 years specifically in the mid-market SaaS, CRM, ERP, or software space.
• Over 6 years of partner marketing experience, including managing budgets and leading plan development.
• A proven ability to design creative engagement strategies that generate revenue with ISVs, resellers, and distributors.
• Proficiency with modern marketing tools, such as Google Analytics, Google Ads, Triblio, Bombora, Drift, SalesLoft, and SugarCRM.
• Excellent communication skills and a data-driven mindset that allows you to test, measure, and iterate on your strategies.

What you'll get

We believe in supporting your professional and personal well-being. As a member of our team, you will have access to the following benefits:

• The flexibility of remote work.
• An excellent healthcare package for you and your family.
• 401(k) savings and investment matching.
• Unlimited Paid Time Off and paid parental leave.
• Financial planning services and online legal resources.
• Health and wellness reimbursement programs.
• Discounted pet insurance and travel discounts.
• Access to our career and personal development programs.
• An employee referral bonus program and exclusive corporate entertainment discounts.