Level99
Senior Manager - Lifecycle & Growth Marketing
Hybrid
Full Time
#Support
#Marketing
#Lifecycle Marketing
#Performance Marketing
#Mailchimp
#Klaviyo
#Ads
#Google Ads
#Analytics
#Brand
#Budget Management
Level99 is looking for a Senior Manager - Lifecycle & Growth Marketing
Full TimeSeniorHybridUnited StatesSupportMarketingLifecycle MarketingPerformance MarketingMailchimpKlaviyoAdsGoogle AdsAnalyticsBrandBudget ManagementEnglishHybrid work
Level99 is a unique, real-world gaming venue for adults that blends physical and mental challenges with high-end dining and craft cocktails. Backed by Act III Holdings and founded by a team with roots in Disney Imagineering, we operate across multiple states to provide an immersive, leaderboard-driven experience. We are looking for a Senior Manager of Lifecycle & Growth Marketing to join our team in a hybrid capacity to help us scale our player engagement and loyalty initiatives.
Responsibilities
- Create and implement a long-term roadmap focused on player acquisition, activation, retention, and advocacy.
- Collaborate with our technology team to select and integrate platforms that support personalization and loyalty at scale.
- Develop automated, behavior-based segmentation strategies across email, SMS, and other communication channels.
- Lead the development of our loyalty program, including tournament structures and the consumer-facing brand voice.
- Manage paid digital strategies across platforms like Google, Meta, and YouTube to boost awareness and conversions.
- Oversee media budgets and creative testing to ensure our storytelling remains consistent and effective.
- Track key performance indicators and use data insights to refine our marketing and in-venue strategies.
- Maintain performance dashboards and drive continuous optimization through A/B testing.
Must-haves
- At least 5 years of professional marketing experience with a focus on lifecycle, loyalty, and performance strategies.
- Proficiency with tools such as Mailchimp or Klaviyo, Meta Ads Manager, Google Ads, and various analytics platforms.
- Strong creative instincts for developing and executing brand-focused campaigns.
- An analytical mindset with the ability to manage budgets, analyze ROI, and handle complex segmentation.
- A self-starting attitude that thrives in ambiguous environments and values building structure.
- Excellent communication skills and a team-first approach to collaboration.
- Fluency in English.
Nice-to-haves
- A proven history of scaling loyalty and lifecycle programs that result in measurable business growth.
- Previous experience working within the hospitality, entertainment, or restaurant industries.
Benefits
- Hybrid work environment.
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