Senior Manager, Field & Account-Based Marketing at Coupa

At Coupa, we help organizations multiply their margins through a community-powered AI platform that delivers complete spend management for businesses of every size. Our technology draws on trillions of dollars of direct and indirect spend data from a global network of more than ten million buyers and suppliers, enabling customers to predict, prescribe, and automate decisions that improve operating performance. We are now seeking an experienced marketing leader to strengthen our presence across EMEA and accelerate revenue for our Pay & Treasury and Supply Chain Design & Planning solutions.

Key outcomes

• Partner with sales leadership to shape quarterly strategies that expand pipeline and meet upsell and cross-sell revenue targets for designated product lines.
• Design and run account-based programs, both one-to-few and one-to-many, that engage enterprise accounts with annual revenues above one billion dollars and move them through the full buyer journey.
• Build multi-channel campaigns in collaboration with Sales, Customer Success, Product, and Field Marketing teams, using the marketing-technology stack to reach and nurture key decision-makers.
• Deliver regional field support across EMEA, adapting messaging and tactics to local market conditions while maintaining a unified regional approach.
• Plan and execute customer-facing events, webinars, and networking programs that highlight solution value and deepen relationships with prospects and existing accounts.
• Track performance through defined KPIs, analyze results, and continuously refine programs to improve engagement, pipeline quality, and return on marketing investment.

Requirements

• Several years of enterprise B2B marketing experience focused on account-based marketing, demand generation, or digital programs.
• Hands-on proficiency with core marketing platforms, including Salesforce, Marketo, Demandbase or 6sense, LinkedIn Campaign Manager, Outreach, and Sendoso.
• Proven success in developing and delivering one-to-few or one-to-many ABM initiatives that generate measurable pipeline.
• Strong project-management skills with the ability to coordinate geographically dispersed teams and navigate fast-paced, ambiguous situations.
• Experience forecasting, reporting, and managing a marketing budget.
• Fluency in English together with professional working proficiency in French or German.
• Willingness to travel across Europe, representing approximately twenty-five percent of working time.

Compensation

We offer a competitive compensation package that includes base salary, performance incentives, and a comprehensive benefits program. In addition, the position supports fully remote work within the EMEA region.

How to apply

If this opportunity aligns with your experience and career goals, we invite you to submit your application. Our recruitment team will review each submission and contact qualified candidates to discuss next steps.