Senior Manager Consumer Insights at OLIPOP

OLIPOP was established in 2017 by Ben Goodwin and David Lester, who spent nearly a decade collaborating to create accessible solutions for digestive health. We produce a refreshing tonic crafted with prebiotics, botanicals, and natural plant fiber to support the microbiome. Our mission is to provide an affordable, delicious alternative to traditional soda that offers meaningful health benefits to mainstream consumers. As a fully remote team, we pride ourselves on being resourceful, creative, and collaborative. We are deeply committed to personal development and strive to improve our work every day, all while fostering a culture that values diverse backgrounds and perspectives.

Key outcomes

• Develop and lead strategic initiatives, including packaging and creative testing, marketing mix modeling, and innovation assessments, to support our business objectives.
• Oversee research vendors throughout the project lifecycle, ensuring that data collection and analysis translate into actionable business recommendations.
• Collaborate with our marketing team and agency partners to integrate consumer insights into creative briefs and communication strategies.
• Design and implement innovative solutions for measuring media spend, attribution, incrementality, and customer lifetime value.
• Track key performance indicators, such as brand health, competitive performance, and household penetration, to inform our strategy.
• Partner with internal and external stakeholders to conduct annual brand assessments that guide our long-range planning.
• Manage the consumer insights budget by evaluating the impact and necessity of each project.
• Identify and explain business drivers and competitive challenges to stakeholders to help uncover new growth opportunities.
• Promote a data-driven culture by aligning marketing objectives with clear metrics and insights.

Requirements

• Seven to eight years of market research experience within a CPG company, with specific budget management responsibilities.
• Proficiency in utilizing syndicated and custom data sets, such as SPINS, Numerator, Nielsen, or IRI.
• Proven ability to select research vendors, design studies, and implement new methodologies.
• Experience balancing both qualitative and quantitative research projects, including oversight of timelines and deliverables.
• A business-owner mindset with the ability to influence decision-making at a senior level.
• A strong foundation in measuring marketing performance across paid, earned, and owned media channels.
• Excellent communication skills, with the ability to translate complex data for both technical and non-technical audiences.
• An entrepreneurial spirit, characterized by the courage to challenge assumptions and make decisive choices.
• Fluency in English.

Compensation

The base salary for this position is between $130,000 and $135,000, plus a bonus. We also offer the benefit of a fully remote work environment.

How to apply

If you are a curious, optimistic professional who thrives in a fast-paced environment and is comfortable adapting to new challenges, we invite you to apply to join our team. We look forward to reviewing your application.