Maple Media
Senior Growth Marketing Manager
90k - 150k USD
Hybrid
Full Time
#Marketing
#Digital
#Performance Marketing
#Paid Social
#SEO
#Optimization
#Data Analysis
#Campaign Management
#Creative
#Product Management
#Attribution
Maple Media is looking for a Senior Growth Marketing Manager
Full TimeSeniorHybridUnited StatesMarketingDigitalPerformance MarketingPaid SocialSEOOptimizationData AnalysisCampaign ManagementCreativeProduct ManagementAttributionEnglishHybrid work401kFlexible hoursProfessional development
Maple Media is seeking a Senior Growth Marketing Manager to join our team in a hybrid capacity. We are a mobile media and technology company that acquires and manages a diverse portfolio of top-rated apps, including Pic Stitch, Player FM, and Fooducate. Founded in 2017 by veterans from Google and Jam City and backed by a $30M investment from Shamrock Capital, we are dedicated to building products that empower and entertain users worldwide.
Responsibilities
- Develop and execute paid media strategies across digital and traditional channels, including paid social, PPC, TV, OTT, and affiliate programs.
- Manage and optimize advertising budgets across our app portfolio to ensure strong ROI and efficient customer acquisition.
- Oversee creative development workflows and implement testing frameworks to drive user engagement and conversion.
- Partner with product and engineering teams to audit data flows and improve acquisition funnels.
- Analyze campaign performance, conduct A/B testing, and report on key metrics to uncover new growth opportunities.
- Negotiate and manage relationships with ad platform account teams to scale our reach.
Must-haves
- 5 to 7 years of hands-on experience in performance marketing or digital media buying.
- Proven track record of managing monthly ad budgets exceeding $1M.
- Deep understanding of mobile app economics, including metrics like CAC, LTV, ROAS, and ARPDAU.
- Technical proficiency with marketing tech stacks, including MMPs like Adjust, AppsFlyer, or Branch.
- Strong data analysis skills with the ability to manipulate large datasets to inform strategy.
- Experience collaborating with product managers to optimize conversion funnels.
- Fluency in English and a bachelor’s degree or equivalent professional experience.
- Specific experience in the mobile app or gaming industry.
Benefits
The base salary range for this role is $90,000 to $150,000 per year, plus bonus opportunities.
- Hybrid work environment.
- 401k retirement plan.
- Flexible working hours to support work-life balance.
- Opportunities for professional development.
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