Senior Growth Marketing Manager at Lawmatics

The Role

Are you a strategic and creative marketer who loves turning ideas into action? Lawmatics is looking for a Senior Growth Marketing Manager to lead content-driven demand generation and collaborate cross-departmentally to develop and execute campaigns that drive pipeline and revenue.

This is a hands-on, results-focused role where you’ll lead our growth-focused marketing efforts — owning the strategy and execution of sales campaigns, content, webinars, and email programs that drive pipeline and revenue — while acting as a key partner to our Sales team. From developing compelling content ideas to building the supporting materials and driving execution, you’ll have the freedom and responsibility to make a measurable impact. If you’re equal parts storyteller, strategist, and doer, this is the role for you.

This position is Hybrid based in La Jolla, California working in-office Monday - Wednesday, and remotely Thursday & Friday.

What You'll Do:

Lead Growth-Focused Campaign Strategy

• Own the demand generation strategy, driving MQL and SQL growth through original content, sales-led campaigns, digital marketing initiatives, and webinars.
• Develop creative content ideas (e-books, playbooks, email sequences, sales one-pagers, etc.) that support all stages of the buyer journey.
• Collaborate with Sales leadership to build full-funnel campaigns that support prospecting, nurturing, and closing efforts.
• Orchestrate content strategy and distribution across digital and offline channels, ensuring the right assets are leveraged in the right places to drive awareness and conversions.
• Leverage SEO and content performance data to refine messaging and expand reach.
• Guide the strategy and optimization of multi-channel campaigns to drive measurable pipeline growth and consistent brand messaging.

Webinars & Event Marketing

• Own and manage the webinar program — from topic selection and speaker coordination to promotion and follow-up nurturing.
• Track webinar performance metrics like registration rates, attendance, and post-event conversion.
• Support trade show efforts by developing relevant themes, messaging, and collateral tailored to each event’s focus and audience, ensuring a compelling and cohesive on-site presence.

Sales Collaboration & Campaign Development

• Partner directly with Sales to identify content gaps and create tailored assets that support outbound and inbound efforts.
• Launch and manage sales enablement campaigns, including outreach templates, collateral, and email nurtures.
• Act as the primary marketing partner for Sales initiatives, ensuring swift and high-quality execution.

Analytics & Optimization

• Monitor performance using tools like Google Analytics, HubSpot, and Salesforce.
• Conduct A/B tests and iterate based on campaign results and revenue impact.

Key Requirements

• ​​Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of B2B SaaS marketing experience, with a strong emphasis on content marketing and campaign development
• Excellent writing and storytelling skills — you know how to create content that resonates and converts
• Experience partnering with Sales to develop outbound campaigns and sales enablement materials
• Familiarity with webinar platforms, lead nurturing workflows, and marketing automation (e.g., HubSpot, Zoom)
• Strong project management skills and attention to detail
• Self-starter with a growth mindset and a passion for experimentation, iteration, and results
• Ability to take ideas from concept to execution with minimal oversight
• Strong experimentation mindset — you’re comfortable testing hypotheses, measuring results, and iterating quickly