Senior Growth Marketing Manager
152k - 169k USD
Hybrid
Full Time
#Marketing
#Cybersecurity
#Growth
#Growth Marketing
#Demand Generation
#Paid Media
#Webinars
#Data Analysis
Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it!
Who We Are
Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business.
Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.
Deepwatch recognition includes:
- 2023, 2022 and 2021 Great Place to Work® Certified
- 2023 and 2022 Forbes America’s Best Startup Employers
- 2023 and 2022 Fortress Cybersecurity Award
- 2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners
- 2022 Cigna Healthy Workforce Silver Designation
- 2022 Cybersecurity Excellence Award for MDR
Senior Growth Marketing Manager
This job is available to work in one of our hub locations: CA (Bay area) or Austin, TX and will be hybrid.
We’re looking for a Senior Growth Marketing Manager to lead the strategy behind campaigns that drive pipeline and revenue. You’ll combine account-based marketing and traditional demand generation to reach the right buyers at the right time through the right mix of channels. This is a strategic role: you’ll develop campaign plans, set goals, and guide agency and contractor execution across paid media channels, and work with a Campaign Manager (focused on execution), an ABX Specialist, and cross-functional teams in MOPS, product marketing, and sales to build programs that convert.
In this role, you’ll own:
Campaign Strategy & Funnel Planning
- Lead the development of campaign strategy aligned to business goals and GTM priorities.
- Combine ABM and traditional demand generation to build effective programs forenterprise and mid-market.
- Define messaging, audiences, offers, and channel mix across the buyer journey.
- Define webinar topics, target audiences, and content strategy, aligning with ABM and demand gen priorities and work with the Campaign Manager to execute webinar
promotion and follow-up workflows in HubSpot. - Work closely with the ABX Specialist to integrate account-based plays into campaign plans.
Paid Media Oversight (Contractor-Executed)
- Own the strategy and budget for paid search, paid social, and display.
- Manage agencies and contractors—set objectives, review plans, and hold them accountable to performance.
- Review results and recommend changes to creative, spend, targeting, and offers based on data.
- Ensure paid programs are aligned with broader campaign objectives and funnel stages.
Cross-Functional Collaboration
- Work with MOPS to translate marketing lead, pipeline, and revenue goals intoactionable campaigns and programs, ensuring clear alignment between marketing
performance metrics and execution. - Partner with Sales, CX, Product Marketing, Field Marketing, and MOPS to aligncampaigns with business needs.
- Work with Field Marketing and Sales to align webinars with customer pain points and sales priorities.
- Work with Corporate Marketing and Product Marketing to ensure consistent messaging and positioning across all customer touchpoints.
- Work with the Campaign Manager and MOPS to design, implement, and optimize automated workflows in HubSpot, ensuring seamless lead nurturing, scoring, and
handoff to sales
Performance & Optimization
- Work with MOPS to analyze reporting on campaign and channel performance, ensuring results are connected to pipeline and revenue.
- Collaborate with the Campaign Manager, paid media contractors/agencies, and ABX Specialist to drive continuous testing and iteration, including A/B tests on creative,
channels, and offers. - Use funnel and attribution insights to guide future strategy and optimize marketing investment.
What You Bring:
- 6 years of growth marketing experience in cybersecurity, driving demand generation and revenue impact.
- Proven ability to develop strategy that converts into pipeline, effectively integrating ABM and traditional demand capture.
- Deep expertise in paid media (Google Ads, Meta, LinkedIn) and multi-channel marketing, with a strong grasp of paid search and paid social, and their role in the
funnel. - Experience leveraging webinars as a pipeline-driving channel, integrating them into full-funnel marketing programs.
- Experience managing agencies and contractors, ensuring performance-driven execution and continuous optimization.
- Data-driven mindset, skilled in analyzing metrics, optimizing campaigns, and running A/B tests to improve efficiency.
- Exceptional communication and stakeholder management skills, with the ability to align teams and simplify complex ideas.
- Highly organized and execution-focused, able to manage multiple campaigns in a fast-paced environment.
- Creative problem solver, capable of adapting quickly, driving results, and making an impact under tight deadlines.
The anticipated salary range for this role is $151,500 - $168,500 OTE + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.
What We Offer:
Deepwatch is excited to provide benefits designed to support team members and their families. Including:
- Medical, dental, vision, and disability insurance
- Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave
- Unique professional development benefits, starting at $3,000 annually
- Wellness contests and monthly educational programs
- 401(K) retirement program with employer match
- Learn more here: Deepwatch Benefits
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. Please review our DEI Statement here.
Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact [email protected] for further information.
All Deepwatch employees are expected to:
- Be interested in and able to work remotely from a home office when not at a corporate office
- Pass a pre-employment background and drug screen in accordance with applicable laws
Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.
