Senior Director, Product Marketing
200k - 240k USD
On-site
Full Time
#Marketing
#Product Marketing
#SaaS
#Go To Market Strategy
#Product
#Positioning
#Sales Enablement
#Market Research
#Project Management
#Cross Functional Collaboration
#Persona Research
#Product Launches
At Netradyne, our team is committed to delivering solutions to our customers that advance their market leadership. Our focus is to drive innovation while delivering meaningful actionable data continuously. The Netradyne Driveri® Vision-Based Driver Recognition Safety Program significantly advances the technology category through the application of Artificial Intelligence, Machine Learning, and Edge Computing. The foundations of Driveri® are equally focused on providing comprehensive performance insights, highlighting positive activity, and significantly reducing the resources needed to address risk. Netradyne draws from a diverse team of innovators, technologists, and customer advocates to create an experience where customer success continues to motivate what is next.
Netradyne is committed to building a world-class team of technologists and industry experts to deliver products that improve safety, increase productivity, and optimize collaboration within organizations. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology – that has put ‘legacy’ providers in a “spin” cycle trying to catch up. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
We are seeking a strong Senior Director, Product Marketing to join our marketing organization and help further optimize and drive our go-to-market strategy. A leader who has built successful GTM motions and understands the cross-functional steps between product, engineering, PMMs, marketing, sales, and customer success. We have an incredible product, maybe even the best, and we need the right product marketer to help us tell that story.
You will collaborate with the broader marketing team, specifically the growth team, on campaign strategies to ensure your product is hitting revenue targets. We are looking for an excellent storyteller to create product messaging and positioning that redefines industry expectations and communicates the benefits of our advancements in technology. This includes doing deep customer, competitor, and market research and translating this into compelling messaging, buyer personas, sales decks, and more.
This is a high-impact, high-visibility role where you will serve as the subject matter expert for the product, both internally and externally. Approaching business problems in a data-driven and structured manner is a fundamental aspect of this role. We want to see the strategy and effectiveness of this team only continue to grow under the strategic guidance of the product and industry aficionado.
The ideal candidate is a strategic thinker capable of guiding competitive positioning and strategy; while thinking two steps ahead of industry trends. This is a great opportunity for an experienced leader who is comfortable with translating multiple use cases and personas, comfortable working with SaaS products, hardware products, thrives in turning compelling product stories into content, collaborating with the product team, and helping to organize and manage our product launches, prepare materials to train our GTM teams on the latest Netradyne use cases, and much more.
About You:
You thrive in a start-up style environment, can navigate ambiguity, and take the bull by the horns to get things done, but understand the growth requirements of a late-stage, pre-IPO company We need a highly motivated self-starter who is able to manage multiple, competing priorities in a fast-paced environment. Biased towards action, you are results-oriented and data-driven and excited about problem-solving and working cross-functionally.
What You'll Do:
- Define, manage, and implement comprehensive go-to-market strategies for new and existing product initiatives including: audience definition, product positioning, comms architecture, and launch strategy.
- Develop clear positioning and messaging around our key products and features - develop a compelling narrative and value proposition for Company’s products and communicate our competitive edge.
- Equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge in partnership with sales enablement.
- Be the product owner and work with growth and demand generation teams to coordinate campaigns that exceed revenue goals.
- Work with customer success to serve as the SME and assist them in developing campaigns to influence cross-sell and up-sell opportunities.
- Be the common thread between Product, Engineering, Marketing, and Sales/CS
- Distill complex competitive information into simple, persuasive, and accurate messaging.
- Conduct customer and persona research for various initiatives.
- Work closely with industry experts to ensure effective thought leadership and ongoing relevance in the market.
- Lead product launches in partnership with cross-functional teams.
- Opportunity to present on virtual and in-person stages.
- Other duties as assigned.
What We're Looking For:
- 8+ years of marketing experience, preferably with 5+ years of product marketing experience in the B2B SaaS space.
- Out-of-the-box thinker ready to get creative and take risks in building a strong product led revenue engine.
- Track record with a modern marketing mix.
- Has developed value-based narratives, and created thought leadership.
- Uses data and research to back recommendations and decisions.
- Proven successful experience collaborating with cross-functional teams including sales, enablement, product, and more.
- Strong project management skills.
- Self-starter with the ability to succeed in a fast-paced and rapidly changing environment. Next>
- Stand out verbal and written communication skills.
- Previous start-up experience is a huge plus.
Economic Package Includes:
- Salary $200,000 - $240,000
- Company Paid Medical, Dental, and Vision Coverage
- Three Health Care Plan Options
- PTO and Sick Leave
- 401(K) with company match
- Disability and Life Insurance Benefits
- $50 phone stipend per pay period
* Please note a benefit guide will be provided with detailed information.
We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
If there is a match between your experiences/skills and the Company's needs, we will contact you directly.
Netradyne is an equal-opportunity employer.
Applicants only - Recruiting agencies do not contact.
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