Senior Director of Product Marketing at Real

Since 2014, we have been on a mission to transform the residential real estate industry. As a publicly traded, global brokerage, we operate at the intersection of technology and human connection. We are proud to support agents across the U.S., Canada, India, and the District of Columbia with a platform designed to simplify the buying and selling process while creating meaningful financial opportunities. At Real, we believe that by pairing innovative tools with a people-first approach, we can redefine what it means to be a modern brokerage.

The opportunity

We are looking for a Senior Director of Product Marketing to join our leadership team and turn our product marketing function into a primary engine for company growth. In this role, you will be the bridge between our technology and our agents, ensuring that our fintech offerings, such as the Real Wallet and our credit card services, along with our mortgage and title solutions, are effectively positioned to drive success. Reporting directly to our CMO, you will have the chance to build a team from the ground up, set our strategic vision, and influence the roadmap by working closely with our Product, Engineering, and Growth departments.

A day in the life

• You will define and execute comprehensive go-to-market strategies for our suite of fintech and ancillary services to ensure they resonate with our agent community.
• You will act as a player-coach, actively building out our product marketing team while mentoring new hires to develop best-in-class messaging and positioning frameworks.
• You will collaborate with cross-functional leaders to analyze agent needs, track adoption KPIs, and present data-driven insights to the executive team.

Who you are

You are a seasoned leader with at least 12 years of experience in product marketing, including at least 5 years in a senior leadership role. You thrive in fast-paced environments and possess a deep understanding of how to take complex products from initial concept to widespread adoption. We are looking for someone who brings the following to our team:

• A proven track record of building and leading successful marketing teams within high-growth technology companies.
• Strong expertise in fintech or financial services, such as lending, payments, or digital wallets.
• Exceptional storytelling abilities and the strategic mindset required to influence stakeholders at the C-suite level.
• A data-driven approach to marketing, with the ability to own and report on key performance indicators.
• Fluency in English and the ability to work effectively in a remote environment within the United States.

Why you'll love it here

Joining Real means becoming part of a culture that values being agent-obsessed, moving with purpose, and winning together. We offer a fully remote work environment, allowing you the flexibility to contribute to our mission from anywhere in the U.S. We are committed to fostering an inclusive workplace where diverse perspectives are celebrated, and we encourage you to bring your unique background to our growing global team.