Senior Director, Demand Generation
160k - 200k USD
Remote
Full Time
#Marketing
#Digital Marketing
#Marketing Automation
#Lead Conversion
#Marketing Analytics
#Campaign Planning
#ROI Analysis
#Leadership
#Cross Functional Collaboration
#Customer Acquisition
Are you ready to help build the workforce of tomorrow by creating alternative pathways to career success? At Transfr, we are on a mission to improve lives through immersive, simulation-based training that helps people enter or reenter the workforce with confidence. We are currently in a phase of hyper-growth, and we are looking for passionate individuals who want to contribute to outcomes that truly change the world.
What you bring
As our Senior Director of Demand Generation, you will lead the strategic direction of our marketing efforts to drive revenue and expand our product portfolio. This is a full-time, executive-level role that can be performed from anywhere, as we operate in a remote environment. You will be responsible for the following:
- Building and leading a demand generation center of excellence that fosters cross-functional collaboration across product marketing, sales, and customer success teams.
- Designing and executing comprehensive inbound and outbound acquisition strategies, including integrated campaigns that utilize social media, webinars, paid advertising, and account-based marketing.
- Evaluating campaign effectiveness and managing performance metrics to ensure we meet our objectives regarding lead generation, sales pipeline growth, and customer lifetime value.
Requirements
We are looking for a leader with over 10 years of marketing experience in high-growth companies, including at least 5 years of experience managing teams within a B2B environment. You should possess deep expertise in digital marketing, marketing automation, and marketing analytics. The ideal candidate is highly analytical, data-driven, and comfortable navigating the ambiguity of a fast-paced, scaling startup. You must be an effective communicator who can influence C-level stakeholders and translate complex marketing science into actionable strategy. A bachelor’s degree in marketing or business is preferred, and an MBA is highly desirable. Proficiency in English is required, and you must be authorized to work in the United States.
What we offer
We provide a competitive base salary range of $160,000 to $200,000, with the final offer determined by your specific credentials, experience, and location. In addition to base pay, this role may be eligible for variable compensation. We also support our team with a comprehensive benefits package, which includes:
- Remote work flexibility
- 401k retirement plan
- Stock options
- Medical insurance
- Dental insurance
- Vision insurance
How to Apply
If you are driven by the desire to make a meaningful difference in the lives of others, we would love to hear from you. We invite you to apply and join our team as we continue to develop training simulations that lead to better career opportunities for everyone. We look forward to reviewing your application and exploring how your skills can help us scale our mission.
