Senior Director Demand Generation at Backbase

We are looking for a visionary leader to join our team at Backbase. As we continue to scale our Engagement Banking Platform, we need someone who understands how to capture buying intent and turn it into meaningful pipeline growth. You will be at the center of our global marketing efforts, guiding multi-disciplinary teams to create campaigns that truly resonate with our audience. If you are a high-energy professional who thrives on building full-funnel strategies and collaborating across international borders, we would love to have you on this journey with us.

About the Role

We are hiring a Senior Director Demand Generation for a Full Time, on-site position. In this executive role, you will be responsible for the end-to-end strategy of our demand generation efforts. You will work closely with our brand, operations, and field marketing teams to ensure our global campaigns are always-on and effective. Your success will be measured by your ability to lead talented professionals and deliver high-impact results that drive our business forward.

Key Responsibilities

• Design and execute a comprehensive global demand generation strategy that aligns with our long-term business goals.
• Serve as an inspiring leader for your team, fostering a culture of high energy and excellence through your own example.
• Oversee the development of integrated marketing campaigns that effectively reach and engage potential customers throughout their entire buying journey.

Requirements

To be successful in this role, you should possess a strong blend of strategic thinking and technical marketing expertise. We are looking for the following qualifications:

• A Bachelor’s degree in marketing, business, or a related field, with a Master’s degree considered a plus.
• At least 8 years of proven experience in demand generation, ideally within a global B2B technology environment.
• Demonstrated leadership capabilities, including the ability to manage and motivate diverse teams.
• Technical proficiency with CRM systems and marketing automation platforms.
• A naturally analytical mindset with the ability to leverage data to inform your decision-making.
• Strong interpersonal skills and the ability to thrive in a fast-paced, dynamic workplace.

Location

This role is based in the Netherlands.

Compensation and Benefits

We value the expertise and strategic vision that our leaders bring to the table. While we do not have specific salary figures to disclose at this time, we are committed to providing a competitive package for the right candidate. We look forward to discussing how your background and skills align with our goals during the interview process.