Senior Digital Marketing Specialist
87k - 116k USD
On-site
Full Time
#Marketing
#HTML
#CSS
#UI UX Design
#Digital Banking
#Email Marketing
#Marketing Automation
#Content Management Systems
#Web
#Data Management
#Google Analytics
Redwood Credit Union is seeking a Senior Digital Marketing Specialist to join our team in a full-time, on-site capacity. We are a dedicated financial institution focused on providing exceptional service to our members, and we are looking for a creative professional to help drive our strategic marketing initiatives across digital, mobile, and online channels. In this role, you will be a key contributor to the Redwood Group’s brand presence, managing everything from our email marketing programs and website updates to complex digital campaigns that support our various departments and community outreach efforts.
Responsibilities
- Lead the execution of our email marketing program, which includes managing the platform, performing quality assurance on code, and using data-driven insights to optimize performance.
- Oversee the digital brand experience by managing website content, mobile marketing efforts, and UI/UX design improvements to ensure our platforms are engaging and functional.
- Act as a primary project manager for marketing campaigns, coordinating with internal teams to promote our electronic services and ensuring all materials align with our brand standards.
Requirements
To be successful in this position, you should have a bachelor’s degree in a related field and at least 5 years of relevant experience. We are looking for someone who possesses the following qualifications:
- Expert-level proficiency in HTML and CSS, along with extensive experience using Content Management Systems.
- Deep understanding of UI/UX design principles, digital banking practices, and marketing automation platforms.
- Strong analytical capabilities, specifically regarding the use of Google Analytics to track campaign performance and manage data integrity.
- Demonstrated expertise in managing CPC and CPA models, as well as a solid grasp of social media best practices.
- Certifications in online or mobile marketing are highly preferred, and bilingual skills in English and Spanish are considered a plus.
What we offer
We provide a competitive compensation package with a base starting range of $87,000 to $116,000 per year, depending on your specific experience, education, and skills. Beyond the base salary, we offer a comprehensive total rewards program that includes a variety of medical, dental, vision, and financial benefits designed to support your well-being and professional growth.
