Senior Digital Marketing Manager at Nucleus Financial

At the Nucleus Financial Platforms group, we believe that making retirement more rewarding starts with putting people at the center of everything we do. We have spent years challenging the status quo in the financial services sector, building a platform that prioritizes the needs of advisers and their customers above all else. Our culture is built on the idea that collaboration and partnership lead to the best outcomes, and we are looking for someone who shares our passion for creating meaningful change. We are a team that works hard and celebrates our successes together, and we are constantly looking for new ways to make a positive impact on the industry.

The opportunity

As our Senior Digital Marketing Manager, you will play a vital role in ensuring our digital presence is optimized for performance across the entire Nucleus group. You will lead a team of digital experts, taking ownership of our marketing technology stack and the processes that drive our success. This is a strategic position where you will evaluate our tools, automate workflows, and remove roadblocks to ensure we are delivering a superior user experience throughout the customer lifecycle. By bridging the gap between technology and marketing, you will help us achieve our goals from lead generation all the way through to long-term retention.

A day in the life

• You will oversee our core marketing technology infrastructure, including HubSpot, Microsoft Dynamics, and Drupal, while constantly evaluating new tools to enhance our team's performance.
• You will partner with our campaigns team to manage the full demand generation process, from lead capture and scoring to nurturing and the final hand-off to our sales colleagues.
• You will take charge of our group-wide web estate, leading SEO strategies and ensuring our UI/UX design provides a seamless experience for every adviser and customer.

Who you are

You are a seasoned marketing professional with a deep interest in the financial services industry, particularly regarding platform marketing. You possess a strong analytical mindset and are comfortable using Google Analytics to turn data into actionable insights. Your background includes:

• Proven experience managing marketing automation and CRM systems.
• A track record of building and leading high-performing digital teams.
• Expertise in developing omnichannel campaigns that focus on both brand building and demand generation.
• Excellent communication skills, allowing you to build strong relationships with stakeholders across the business.
• Fluency in English.

Why you'll love it here

We are committed to creating an inclusive environment where you can do your best work and feel truly valued. We offer a supportive culture that prioritizes your well-being and professional growth. Our benefits package includes:

• Paid time off to ensure you have a healthy work-life balance.
• Flexible work location options to support your personal needs.
• Comprehensive maternity and paternity leave to support you and your family.