Senior Digital Marketing Manager at 1-800 Contacts

At SeekWell, we are the driving force behind brands like 1-800 Contacts, Luna, and Hello Eyes. For nearly three decades, we have been on a mission to make vision care simpler and more accessible for everyone. We take pride in our award-winning culture and our reputation for building innovative products that challenge the status quo. Backed by KKR, one of the world's most successful investment firms, we are constantly pushing boundaries to delight our customers. We are looking for someone who shares our passion for growth and customer-centric innovation to join our team as we continue to shape the future of the industry.

The opportunity

We are seeking a Senior Digital Marketing Manager to join our CRM team. In this role, you will be a key player in driving the adoption of our ExpressExam product and helping our customers navigate their choices for contact lens brands. You will bridge the gap between high-level strategy and hands-on execution, working closely with various stakeholders to scale our marketing programs. This position is perfect for someone who thrives on collaboration and is dedicated to creating seamless, effective customer experiences that deliver real business impact.

A day in the life

• You will analyze customer data to identify segments for cross-sell opportunities, testing new campaigns to see which cohorts respond best to our offerings.
• You will collaborate with our creative, operations, and CRM partners to build awareness for our products and optimize messaging frameworks that empower our customers.
• You will monitor campaign performance through rigorous data analysis, providing actionable insights that help us refine our targeting and improve overall customer retention.

Who you are

You are a seasoned professional with a strong background in lifecycle marketing and ecommerce. You have a proven track record of driving cross-sell initiatives and possess the technical expertise to navigate complex marketing automation tools. You communicate fluently in English and have the following qualifications:

• At least 6 years of experience in CRM or email and SMS marketing, ideally within a direct-to-consumer environment.
• A minimum of 3 years of experience specifically focused on driving cross-sell strategies.
• High proficiency in analytics platforms like Adobe Analytics and Tableau.
• A natural ability to lead cross-functional projects and influence teams even when you do not hold direct management authority.
• Strong organizational skills and a meticulous eye for detail.

Why you'll love it here

We offer a competitive salary range of $115,000 to $130,000 USD. Beyond the numbers, we provide a supportive environment designed to help you thrive both personally and professionally. Our benefits package includes:

• Comprehensive medical and vision insurance to keep you and your family healthy.
• A 401(k) plan to help you save for the future.
• Tuition reimbursement to support your ongoing professional development.
• The flexibility of a hybrid work schedule, allowing you to balance your time between home and the office.