Senior Digital Marketing Manager
115k - 130k USD
Hybrid
Full Time
#Marketing
#Ecommerce
#CRM
#Lifecycle Marketing
#Email Marketing
#Data Analysis
#Project Management
Who we are
SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. Our focus on the customer has contributed to the outstanding achievements of our company in the industry. The best is yet to come!
What you’ll do
As Senior Digital Marketing Manager on our CRM team, you’ll play a critical role in driving adoption of our ExpressExam product and empowering customers to choose the brand of contacts they wear. You’ll be accountable for driving awareness and adoption of these products among our customer base. This position requires a strong ability to collaborate with multiple stakeholders, dedication to improving customer experiences, and the ability to create and scale new marketing programs. The successful candidate will have a track record of both contributing to the creation of marketing strategy as well as hands-on execution to drive business impact through cross-sell.
Key areas of focus for the job:
- Customer segmentation – identify customers who are good candidates for cross-sell, identify signals that indicate a customer may be in market for or benefit from adjacent products, and test cross-sell campaigns for specific customer cohorts.
- Building awareness - In collaboration with partners across CRM, marketing operations, and creative teams, drive awareness of our innovative ExpressExam product and help empower customers to choose their own contact lens brands.
- Driving cross-sell – partner with our product team and product marketers to optimize messaging, understand customer motivations, and leverage feature changes to drive cross-sell of adjacent products.
- Building awareness and driving cross-sell - In collaboration with partners across CRM, marketing operations, and creative teams, drive awareness and adoption of our innovative ExpressExam product and help empower customers to choose their own contact lens brands.
- Customer retention – support the creation of a world-class contact lens buying experiences to drive reuse of our ExpressExam and brand choice products.
- Testing and optimization – actively test, learn, and iterate with every campaign and continuously use thoughtful testing and optimization to refine our messaging and audience targeting, and provide more relevant and personalized customer experiences.
- Data analysis and reporting - monitor and analyze campaign performance, prepare reports, communicate results, and provide insights to optimize future campaigns.
Why we will love you
- 6+ years of experience in CRM, lifecycle marketing, or email / SMS marketing preferably in an ecommerce, direct-to-consumer business
- 3+ years of experience driving cross-sell in an ecommerce or consumer subscription business
- Demonstrated expertise using customer data platforms and marketing automation tools to reach targeted customer segments with relevant and effective messaging
- Proven ability to collaborate with multiple stakeholders to drive innovation and enhance customer experiences.
- Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth
- Ability to lead cross-functional groups where you don’t directly manage team members
- Demonstrated success advancing marketing strategy while also executing day-to-day work
- High proficiency with analytics platforms such as Adobe Analytics and Tableau
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Attention to detail and a strong sense of ownership over quality and accuracy
- Excellent project management and organizational skills
Perks
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#LI-Hybrid
*For remote applicants to be considered, you must live in one of the following approved states: Washington, Oregon, California, Montana, Idaho, Georgia, Nevada, Utah, Arizona, Colorado, Texas, Indiana, Ohio, New York, Virginia, North Carolina
It is anticipated this position will have a salary within the range listed below, depending on the candidate’s qualifications for the role. The successful candidate may also be eligible to enroll in several benefits including medical, dental, vision, 401(k), and others provided the work schedule meets the minimum Company requirements.
