Senior Demand Generation Manager at Appspace

Your Role as a Senior Demand Generation Manager:

We are seeking a highly motivated and experienced Senior Demand Generation Manager to join our growing marketing team. As a key player in our revenue engine, you will be responsible for developing and executing demand generation programs that drive qualified leads and accelerate pipeline growth. This role requires a data-driven and results-oriented individual with a proven track record in B2B SaaS marketing.

A Day in the Life of a Senior Demand Generation Manager:

• Strategy & Planning:

• • Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets.
  • Identify and prioritize target audiences and buyer personas.
  • Conduct market research and competitive analysis to inform campaign strategies.
  • Define key performance indicators (KPIs) and establish measurement frameworks.

• Campaign Execution:

• • Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels.
  • Collaborate with content and design to create compelling marketing assets and content, including landing pages, emails, ads, and social media posts.
  • Manage campaign budgets and optimize spending for maximum ROI.
  • Work with the Marketing Operations specialists to streamline processes and improve campaign efficiency. 
  • Work closely with sales to ensure seamless lead handoff, tracking, and follow-up processes. Manage lead qualification, and nurturing workflows to ensure quality and maximize conversion.

• Data Analysis & Reporting:

• • Track and analyze campaign performance, identifying areas for improvement and optimization.
  • Generate regular reports on key metrics, providing insights and recommendations to stakeholders.
  • Utilize data to refine targeting, messaging, and channel strategies.

• Collaboration & Communication:

• • Collaborate closely with sales, product marketing, and content teams to ensure alignment and drive revenue growth.
  • Communicate effectively with internal and external stakeholders, providing updates on campaign performance and progress.

What You’ll Need: 

• 5+ years of experience in B2B SaaS demand generation or marketing roles.
• Proven track record of developing and executing successful demand generation campaigns.
• Strong understanding of lead generation principles across digital marketing channels and tactics, including SEO/SEM, email marketing, social media, and content marketing.
• Experience with marketing automation platforms and CRM systems (e.g., Salesforce).
• Excellent analytical and data interpretation skills.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.
• Excellent written and verbal communication skills.

Bonus Points:

• Experience in the workplace experience or enterprise software industry.
• Familiarity with ABM (Account-Based Marketing) strategies.
• Experience with lead scoring and nurturing methodologies.