Senior Customer Marketing Manager at ROLLER

ROLLER is a global software-as-a-service company dedicated to helping businesses in the leisure and attractions sector streamline their operations and provide exceptional guest experiences. Our platform supports a diverse range of venues, including zoos, theme parks, aquariums, and water parks, across more than 30 countries. We are a rapidly expanding organization powered by a team of over 200 intelligent and driven professionals. We pride ourselves on maintaining a collaborative culture where we work hard, enjoy what we do, and strive to build a lasting global success story. We are currently looking for a talented individual to join our team as a Senior Customer Marketing Manager.

Key outcomes

• Develop and execute a comprehensive strategy for customer advocacy, utilizing stories, events, and content to foster engagement and growth.
• Design and manage automated email journeys across the entire customer lifecycle, from initial lead to loyal advocate.
• Collaborate with Revenue Operations to refine customer segmentation, targeting strategies, and campaign optimization.
• Create high-quality customer success stories, including case studies, testimonials, and video content, to highlight the value of our platform.
• Work alongside cross-functional partners in product marketing, content, and design to ensure consistent messaging across all channels.
• Build and scale a customer reference program to spotlight high-value partners and their achievements.
• Partner with Customer Success and product teams to host webinars and events that promote product adoption and share industry best practices.
• Analyze engagement data and campaign performance to provide regular reporting on retention, product usage, and marketing impact.

Requirements

• A Bachelor’s degree in business, marketing, or a related field.
• Five to seven years of professional marketing experience.
• Strong proficiency with marketing automation tools and customer segmentation strategies.
• Proven ability to write compelling narratives and a portfolio demonstrating successful customer content or case studies.
• Excellent communication skills and the ability to build rapport with stakeholders across different departments.
• High attention to detail and a commitment to maintaining brand integrity.
• Fluency in English.

Preferred qualifications

• Previous experience working within a B2B SaaS environment.

Compensation

We provide a competitive benefits package designed to support your health, well-being, and professional growth. Our offerings include:

• Comprehensive medical insurance.
• A 401(k) plan with a 100% company match on contributions up to 5%.
• Generous paid time off, including sick days, public holidays, and four additional company-wide recharge days per year.
• Paid parental leave for primary and secondary caregivers.
• A dedicated individual learning and development budget.
• Access to an employee assistance program for health and well-being support.
• A flexible hybrid work environment with access to WeWork locations.

How to apply

If you are interested in joining our team, we invite you to submit your application for consideration. Our hiring process begins with an initial conversation with our Talent Acquisition Manager, followed by an interview with the hiring manager. Candidates will then participate in a series of loop interviews to meet the wider team, ensuring a strong cultural fit for both parties. Please note that successful applicants will be required to complete a background check prior to their start date.