Senior Customer Advocacy Marketing Manager
120k - 175k USD
Remote
Full Time
#Marketing
#Customer Advocacy
#Product Marketing
#Content Marketing
#Storytelling
#Leadership
With 1,000 intelligence professionals, over $300M in sales, and serving over 1,800 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!
As a Senior Customer Advocacy Marketing Manager at Recorded Future, you will lead the way in highlighting our clients' success stories. By showcasing the value of our products through authentic client experiences and testimonials, you will inject customer proof into diverse marketing initiatives and drive the creation of high-impact customer stories. You will collaborate with Sales, Marketing, Legal, and Customer Success teams to integrate customer evidence into broader marketing strategies, supporting our product marketing, demand generation, and field marketing initiatives. This role is pivotal in enhancing our brand’s reputation and influence, and forming lasting relationships with our clients.
What You’ll Do
- Cultivate and strengthen relationships with clients and internal teams to identify and nurture customer advocates.
- Design and execute high-impact advocacy programs, including case studies and testimonials to support marketing and sales initiatives.
- Innovate ways to spotlight client stories, leveraging creative formats such as video, social media, and digital events.
- Drive third-party review collection (e.g., Gartner Peer Insights, G2) to bolster Recorded Future’s market presence and credibility.
- Maintain metrics around prominent clients who use Recorded Future to highlight how many clients are on top lists (e.g., Fortune 500, Global 2000, etc.)
- Collaborate with Legal to integrate advocacy commitments into client contracts and agreements.
- Work closely with Sales, Customer Success, and Field Marketing to source and prep clients for speaking engagements, panels, and webinars.
- Act as a trusted partner to senior stakeholders, providing strategic insights to shape advocacy programs that align with company goals.
- Manage external vendors and agencies to ensure timely delivery of high-quality advocacy assets.
Expectations :
- 30-Day Goals: Understand Recorded Future’s client base, advocacy programs, messaging, and existing content. Build relationships with key stakeholders and identify immediate opportunities to enhance advocacy efforts.
- 60-Day Goals: Begin building strong relationships with select clients and collecting customer evidence. Collaborate with internal teams to source advocacy candidates and draft a 6-12 month roadmap for the advocacy program.
- 90-Day Goals: Deliver your first impactful advocacy assets, such as case studies or video testimonials. Cultivate relationships with 10 key advocates and present early wins with a plan for scaling efforts.
- 1-Year Goals: Establish a scalable advocacy framework with a pipeline of client stories and 10+ new case studies. Drive increased presence on third-party review sites and show your measurable impact on marketing and sales.
What You’ll Bring
- Experience: 5+ years of marketing experience with a strong focus on customer advocacy, customer marketing, product marketing, content marketing, or brand storytelling.
- Expertise: Proven track record in developing and managing executive-level client relationships and delivering measurable advocacy outcomes.
- Strategic Creativity: Ability to think outside the box and craft unique, compelling client stories that resonate with diverse audiences.
- Cross-Functional Leadership: Demonstrated success in influencing and collaborating across teams, including Sales, Marketing, Legal, and Executive Leadership.
- Communication Skills: Strong storytelling, program management, and presentation skills, with an aptitude for conveying complex ideas clearly and persuasively.
- Analytical Mindset: Ability to assess diverse data sources to evaluate advocacy program impact and inform decision-making.
- Industry Knowledge: Familiarity with the cybersecurity industry is preferred.
- Autonomy: A self-starter who thrives with minimal supervision and excels in a fast-paced, dynamic environment.
The base salary range for this full-time position is $120,000 - $175,000. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
#LI-Remote
Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.
Want more info?
Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements
We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at [email protected]
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Notice to Agency and Search Firm Representatives:
Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.
Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.
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