Granicus

Segment Marketing Manager

70k - 90k USD

Remote

Full Time

#Marketing

#Marketing Strategy

#Campaign Management

#Partnerships

#Budget Management

#Salesforce

Granicus is looking for a Segment Marketing Manager

Full Time Senior Remote Marketing Marketing Strategy Campaign Management Partnerships Budget Management Salesforce English Remote work Flexible hours Medical insurance Dental insurance Vision insurance 401k Paid time off Disability insurance Life insurance Maternity/paternity leave

The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

The Segment Marketing Manager, leads the strategy, execution, and optimization of integrated marketing campaigns. You will own the marketing strategy —campaigns, events, media partnerships, and budget management—while collaborating with sales, business development, customer success, and other internal teams to drive pipeline and bookings. A successful candidate will have deep expertise in marketing within these verticals, strong leadership and collaboration skills, and an ability to find data-driven insights that drive revenue growth.

#UnitedStates

Responsibilities

Own the creation, execution, and optimization of multi-channel marketing strategies for the education and special district markets, aligning with business goals and budget requirements.

Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings.

Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts.

Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact.

Provide guidance and mentorship to a shared marketing specialist, guiding their involvement in campaign execution, sales collaboration, and media partnerships.

Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies.

Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey.

Oversee ABM (account-based marketing) strategies and execution for priority accounts.

Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment.

Qualifications

5+ years of experience in marketing, experience in public sector marketing or government services is highly preferred.

Proven history of leading successful marketing campaigns that drive pipeline and revenue growth.

Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies.

Experience managing relationships with media partners and allocating budgets to maximize marketing ROI.

Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners.

Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment.

Collaborative mindset with a strong ability to lead cross-functional teams and projects.

Ability to travel, as necessary.

Potential base salary. Does not include bonus OR commission and benefits.

COMPENSATION RANGE: $70,000-$90,000 USD

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.

- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be

a part of our journey.

- A few culture highlights include – Employee Resource Groups to encourage diverse voices

- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and

sometimes difficult issues ranging from mental health to work-life balance and current affairs.

- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee

population

The Impact

- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

The Benefits

At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S.

- Flexible Time Off

- Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance

- 401(k) plan with matching contribution

- Paid Parental Leave

- Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance

- Group legal coverage

- And more!

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.

Granicus

4 views

0 applied

Company Size

501-1000

Markets

GovTech

Visit Granicus

Share this job

Copy Permalink

Open roles at Granicus

Granicus

Event Manager

35k - 40k USD

Remote

Part Time

#Marketing

#Event Management

#Trade Shows

#Events

#Project Management

#Salesforce

#Marketo

#Zoom

#Microsoft Office

Granicus

Marketing Specialist

Remote

Full Time

#Marketing

#Digital Marketing

#Project Management

#CRM Systems

#Google Analytics

#Microsoft Office

Granicus

Marketing Operations Coordinator

Remote

Full Time

#Marketing

#Data Analysis

#Email Marketing

#CRM

#Microsoft Office

#CSS

Granicus

Digital Marketing Coordinator

Remote

Full Time

#Marketing

#Email Marketing

#CRM Systems

#Microsoft Office

#CSS

#HTML

Granicus

Marketing Manager

AU, NZ

Remote

Full Time

#Marketing

#Solutions

#Market Research

#Demand Generation

#Account Based Marketing

#Content Marketing

#Public Sector

Granicus

Data Collector

Remote

Full Time

#Marketing

#Data Collection

#Data

#Data Analysis

#Problem Solving

#Communication

#Multitasking

#Data Privacy

#Information Security

Granicus

Product Marketing Manager

90k - 125k USD

Remote

Full Time

#Marketing

#Product Marketing

#B2B Software

#Project Management

#Competitive Research

#Product Positioning

#Demand Generation

#Sales Strategy

#Content Development

#Market Analysis

#Interaction

Granicus

Senior Director, Brand & Corporate Communications

125k - 160k USD

Remote

Full Time

#Marketing

#Communications

#Brand Strategy

#Brand Management

#Strategic Communications

#Storytelling

#Public Relations

#Social Media Management

#Crisis Communications

#Content

#Media Relations

#Project Management

#Problem Solving

Granicus

Senior Director, Brand & Corporate Communications

125k - 160k USD

Remote

Full Time

#Marketing

#Solutions

#Brand Management

#Strategic Communications

#Public Relations

#Social Media Management

#Crisis Communications

#Web Content Management

#Media Relations

#Project Management

#Storytelling

#Leadership

Granicus

Senior Director, Brand & Corporate Communications

125k - 160k USD

Remote

Full Time

#Marketing

#Communications

#Brand Strategy

#Brand Management

#Strategic Communications

#Public Relations

#Social Media Management

#Crisis Communications

#Content

#Media Relations

#Project Management

#Storytelling

#Leadership

Discover similar jobs

Edmentum

Partnership Manager

95k - 110k USD

Remote

Full Time

#Edtech

#Sales

#Education

#Salesforce

#Sales Strategy

#Relationship Building

#Sales Cycle

#Market Analysis

#Customer Success

#Data Driven

Ethos Life

Annuity Sales Representative

70k - 200k USD

Remote

Full Time

#Sales

#Telesales

#Salesforce

#Customer Service

#CRM Software

#Time Management

#Communication Skills

#Pipeline Management

Instrumentl

Account Manager

Remote

Full Time

#Sales

#SaaS

#Nonprofit

#Account Management

#Customer Success

#HubSpot

#Salesforce

#Zoom

#Slack

#Gong

#Consultative Selling

#Upsell

#Outbound Sales

Solo.io, Inc.

RevOps Engineer

Remote

Full Time

#Revenue Operations

#Data Engineering

#Analytics

#SQL

#DBT

#Data Pipelines

#Salesforce

#BigQuery

#Fivetran

#Airbyte

#Marketo

#API Testing

Pathstream

Director, End User Content Strategy

120k - 175k USD

Remote

Contractor

#Content Strategy

#Marketing

#Content Marketing

#Creative Direction

#Video Production

#Writing

#Data Analysis

#Contractor Management

#Content

#Brand

#Collaboration

Outsourcedstaff

Senior Video Editor

Remote

Full Time

#Social Media

#Video Editing

#Marketing

#Adobe Premiere Pro

#After Effects

#Photoshop

#Graphic Design

#Photo Editing

#Storytelling

Rhombus Systems

Commercial Account Executive

140k - 160k USD

Remote

Full Time

#Physical Security

#B2B Sales

#Channel Sales

#Salesforce

#Prospecting

#Product Demos

#Sales Cycle

#Apollo

Quest Resource LLC

Project Manager

Remote

Full Time

#Project Management

#Scheduling

#Budget Management

#Design

#Risk Management

#Procurement

#Coordination

#Quality Control

#Client Communication

Sahara AI

Social Media Manager

Remote

Contractor

#Social Media

#Web3

#Marketing

#Social Media Marketing

#Content Creation

#Community Engagement

#Analytics

#Twitter

#Discord

#YouTube

#Figma

#Copywriting

Cagents

Marketing Creative Coordinator

Remote

Full Time

#Marketing

#Graphic Design

#Project Management

#adobe indesign

#Adobe Illustrator

#Adobe Photoshop

#Microsoft Office

#Canva

#Video Editing

#Social Media

Harold Jean-Louis, Inc.

Social Media Marketer

Remote

Internship

#Social Media

#Marketing

#Content Creation

#Strategy

#Database Development

Locus Robotics

Sales Development Representative

Germany

Remote

Full Time

#Sales

#Automation

#Robotics

#Outbound Prospecting

#LinkedIn Sales Navigator

#Salesforce

#CRM Management

#Lead Qualification

HealthEvolution

Business Development Representative

Remote

Full Time

#Sales

#Business Development

#Healthcare

#Salesforce

#Pipeline Management

#Sales Forecasting

#Research

#Data Reporting

#Contract Management

#Scheduling

#Lead Management

Voodoo

Account Manager

Remote

Full Time

#Sales

#Google Ad Manager

#Digital Advertising

#Campaign Management

#Data Analysis

#Campaign Optimization

Momentum Data

Global ABM Director

Remote

Full Time

#Account Based Marketing

#B2B Marketing

#Martech

#Marketing

#Strategy

#Pipeline Generation

#Sales

#Orchestration

#ROI

#B2B SaaS

#Collaboration

Cribl

Associate Value Engineer

United States

126k - 150k USD

Remote

Full Time

#Value Engineering

#Sales

#Data

#Financial Modeling

#Google Sheets

#Google Slides

#Business

#Salesforce

#ROI Analysis

Level99

Manager Field Marketing Partnerships PR

Remote

Full Time

#Field Marketing

#Partnerships

#Public Relations

#Marketing

#Brand Partnerships

#Project Management

#Campaigns

#Event Management

#Data Analysis

#Relationship Building

#Creative Strategy

Sparrow

Account Executive

Remote

Full Time

#Sales

#SaaS

#HR Tech

#B2B Sales

#Salesforce

#Outreach

#Gong

#LinkedIn Sales Navigator

#Product

#ROI

SocialLighthouse1

Social Media Community Manager

Remote

Part Time

#Social Media

#Community Management

#Marketing

#Content Creation

#Community Engagement

#Monitoring

#Content

#Copywriting

#TikTok

#YouTube

Dremio

Commercial Account Executive

Remote

Full Time

#SaaS Sales

#Account Executive

#Outbound Sales

#Pipeline Generation

#Outbound Prospecting

#Account Management

#Salesforce

#CRM Management

#Solution Selling

#Closing

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketing Interview Prep

Practice questions for Marketing interviews

Campaign Management Salary Guide

Compensation data for Campaign Management roles

Campaign Management Job Market

Hiring trends and demand for Campaign Management

Campaign Management Interview Prep

Practice questions for Campaign Management interviews

Segment Marketing Manager at Granicus