Retention Director, Marketing
100k - 150k USD
On-site
Full Time
#Marketing
#Email Marketing
#Data Analysis
#Klaviyo
#Customer Segmentation
About 1906:
We started 1906 because we believe cannabis is the greatest medicine on earth. Our goal is to make cannabis a trusted, normal part of daily wellness with products that are easy to understand and easy to fit into your life and offer the most healthful format of cannabis available. 1906 is named for the last time cannabis was widely accepted as a beneficial medicine. The Wiley Act was enacted the following year, beginning nearly a century of misguided cannabis prohibition with devastating consequences. We say it’s high time to make cannabis accessible and understandable for all—for the greater good (and the greater fun).
About 1906
1906 is a trailblazer in the cannabis health and wellness industry, dedicated to creating fast-acting, innovative edibles that combine the benefits of cannabis and plant medicine. Our mission is to provide safe, effective, and accessible products that enhance the lives of our consumers. At 1906, we pride ourselves on our collaborative and forward-thinking team. We celebrate our successes and learn from our failures, always striving to push the boundaries of what’s possible in the cannabis industry.
Our commitment to excellence has positioned us as a leader in the market, and we are excited to continue this trajectory. Our culture is rooted in innovation, community service, and a genuine love for cannabis and plant medicines. Join us in our journey to revolutionize the cannabis industry.
About the job
At 1906, we believe in the power of fast-acting, wellness-focused cannabis products. Our mission is to transform lives, one dose at a time, and you will be at the heart of this journey. As our Retention Director, you will ensure every customer feels the impact of our mission, turning one-time buyers into lifelong advocates.
This is your chance to take ownership of our email and loyalty strategies, playing a pivotal role in growing 1906.shop. You will be responsible for managing the tools that drive retention—Klaviyo, Skio, and Okendo—while building automation flows and list segmentation strategies that enhance personalization and engagement at every step. Your work will focus on automating key customer journeys and turning them into seamless, value-driven experiences.
Your Key Responsibilities:
- Hands-On Tools Management:
- Lead and manage retention channels using Klaviyo (email), Skio (subscriptions), and Okendo (reviews) to ensure every interaction is optimized for maximum engagement and value.
- Build, manage, and refine list segmentation, automation flows, and dynamic content to personalize customer journeys and deliver seamless multi-channel experiences.
- Own the technical execution and strategy for email and loyalty marketing, ensuring automation drives incremental revenue growth.
- Audience Segmentation & Multi-Channel Automation:
- Develop audience segmentation strategies across email, SMS, and loyalty to build targeted, data-driven customer journeys that increase customer lifetime value (LTV).
- Build and optimize automation flows across channels to maximize revenue and drive engagement. Automations will be central to retention success, delivering the right message at the right time.
- Data-Driven Approach:
- Be obsessed with driving revenue and LTV growth, using data to make decisions and measuring your impact through ongoing A/B testing.
- Lead continuous testing on content, timing, frequency, and product recommendations to optimize performance across channels. Your role will involve as much testing as our web product team, with the goal of refining every stage of the funnel.
- Creative Storytelling & Lifecycle Strategy:
- Own the content strategy for email, SMS, and loyalty channels, developing editorial and lifestyle content that not only sells but also engages and delights our customers.
- Use creative storytelling to foster deeper emotional connections with customers, turning routine product updates into moments that build brand love and long-term loyalty.
- Collaborating with Cross-functional Teams:
- Partner closely with our Chief Marketing Officer, Head of E-commerce and Growth, and CTO (who oversees customer service) to align retention strategies with broader business goals and deliver measurable results.
- Manage key partners and agencies to ensure all retention efforts are executed seamlessly and meet performance expectations.
- Maximizing Customer Lifetime Value (LTV):
- Own the LTV metric from end to end, using your deep understanding of upselling, cross-selling, and churn to optimize customer journeys.
- Regularly analyze customer touchpoints to ensure messaging and product recommendations are perfectly timed to drive repeat purchases and maximize lifetime value.
- Resource Planning and ROI Management:
- Develop resource plans for retention initiatives, efficiently allocating budgets to maximize impact and ensure a positive return on investment.
- Continuously assess the ROI of all retention activities, using data-driven adjustments to optimize channel performance.
- SMS Compliance and Compliant Growth:
- Ensure all SMS marketing efforts comply with federal and state regulations, including but not limited to the Telephone Consumer Protection Act (TCPA) and CTIA guidelines. You will lead the charge in maintaining strict adherence to opt-in/opt-out procedures, proper consent collection, and ensuring clear communication with customers regarding their privacy rights.
- Partner with legal and compliance teams to regularly audit SMS campaigns, ensuring that we are delivering messages in a way that protects our brand and respects our customers’ rights.
- Drive compliant growth through thoughtful acquisition strategies—ensuring SMS sign-ups are driven by permission-based marketing tactics that foster trust and loyalty. You’ll focus on growing our SMS list without compromising on compliance, utilizing methods such as double opt-ins, transparent consent flows, and customer education around the benefits of signing up.
Who You Are:
- You are a relentless innovator who sees opportunities where others see obstacles. With 5+ years of experience in retention marketing, you’ve scaled email and loyalty programs that create not just customers, but brand advocates.
- You are a hands-on expert with 5+ years of experience in retention marketing, with deep technical proficiency in managing tools like Klaviyo, Skio, and Okendo.
- Analytical and Data-Driven: You are data’s best friend, constantly searching for insights that spark growth. You thrive on measuring performance, continuously running A/B tests and optimizing for LTV and revenue growth.
- Collaborative: You work seamlessly with cross-functional teams to execute on retention strategies, building a system of automation flows and touchpoints that maximize value at every interaction.
- Strategic Visionary: You have a strong vision for developing content that goes beyond sales, using storytelling to engage and delight customers while driving long-term loyalty.
- Experience in Wellness-Focused Brands: You have a passion for wellness and have previously worked in wellness-focused brands where you’ve built retention programs that inspire customers to engage with your mission.
The Team You’ll Join:
You’ll be joining a passionate, dynamic, and collaborative team that constantly experiments and pushes boundaries. At 1906, we’re more than just a product—we’re a movement toward better living through fast-acting, wellness-focused cannabis products. This is your opportunity to help shape the future of 1906 and make a large impact as we continue to grow.
Ready to Lead Our Retention Revolution?
If you’re prepared to shape unforgettable customer journeys, build lasting relationships, and drive the future of 1906, we want to hear from you. Join us, and let's create something remarkable together. If you’re ready to leave your mark on an industry that changes lives, now is the time to step forward.
Rewards & Benefits:
Competitive base salary ($100,000 - $150,000, dependent on experience), plus bonus based on company and individual performance.
Comprehensive medical coverage (we pay 100% of the health premium for employees)
Dental
Vision
FSA
Long Term Disability
Short Term Disability
Critical Illness Insurance
Accident Insurance
401(k) plan with an employer match
Monthly vehicle allowances and corporate credit cards for business expenses
Unlimited Paid Time Off Immense growth potential in an industry poised to reach $100 Billion by 2030.
Our Commitment:
At 1906, diversity is not just a buzzword. We're passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included. We especially encourage applications from Black, African American, Hispanic, Latinx, Indigenous, Women, Veterans, differently abled, and LGBTQ+ candidates.
Join us and redefine the cannabis narrative.
