Regional Marketing Manager at Sila

We are looking for a talented and driven Regional Marketing Manager to join our team at Sila Services. As one of the nation's fastest-growing platforms for HVAC, plumbing, and electrical services, we are in a period of rapid expansion and acquisition. We need a high-impact professional who can own our marketing strategy for the Mid-Atlantic region. If you thrive in a fast-paced environment and enjoy using data to build brand awareness and drive revenue, we would love to have you on board to help shape the future of our regional companies.

What you'll be doing

• You will develop and execute comprehensive, multi-channel marketing strategies that align with the financial goals of our regional companies, managing everything from digital campaigns and SEO/SEM to traditional advertising and community engagement.
• You will act as a strategic partner to our General Managers and Regional VP, analyzing performance metrics to troubleshoot underperforming areas and implementing data-driven course corrections to boost lead generation and customer retention.
• You will own the end-to-end marketing budget and project lifecycle, ensuring that our messaging is consistent across all platforms while testing new tactics to optimize our return on investment.

What you'll bring

To be successful in this role, you should possess a strong background in marketing strategy and project management. We are looking for the following qualifications:

• At least 5 years of experience in complex marketing roles, with a proven ability to deliver measurable results.
• Proficiency with essential marketing tools, including CRM systems, Adobe Suite, and marketing automation platforms.
• Strong analytical skills, allowing you to interpret data, summarize reports, and make actionable recommendations to leadership.
• A creative and proactive mindset, with the ability to manage multiple projects and meet deadlines in a high-growth, private equity-backed environment.
• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English.

What you'll get

We offer a competitive salary range of $80,000 to $90,000 USD per year. In addition to your salary, you will have access to a comprehensive benefits package designed to support your health, well-being, and professional growth:

• Hybrid work flexibility to support a healthy work-life balance.
• Comprehensive insurance options, including dental, vision, and life insurance.
• Financial planning support through a 401k plan with matching.
• Generous paid time off to recharge.
• Opportunities for continuous learning through tuition reimbursement.