Regional Marketing Manager at Sila

We are thrilled to invite you to join Sila Services, a rapidly growing, private equity-backed platform at the forefront of the HVAC, plumbing, and electrical industries. As a Regional Marketing Manager, you will step into a pivotal role where you own the marketing strategy and execution for our Mid-Atlantic region. This is an ideal position if you are a high-impact marketer who thrives in a fast-paced environment and wants to see your creative vision directly influence our company’s growth and success.

What you'll be doing

• Develop and execute comprehensive, multi-channel marketing strategies that align with the financial goals of our regional companies, ensuring every campaign is measurable and optimized for lead generation.
• Collaborate closely with General Managers and the Regional Vice President to identify growth opportunities, troubleshoot under-performing areas, and implement data-driven solutions that improve customer acquisition and retention.
• Monitor and analyze performance across all marketing channels, including SEO, SEM, social media, and digital advertising, while managing budgets and reporting on key metrics to ensure our initiatives consistently deliver results.

What you'll bring

To be successful in this role, you should possess a strong blend of analytical, creative, and project management skills. We are looking for someone who meets the following criteria:

• A minimum of 5 years of experience in developing and executing complex marketing programs, with preference given to those with a background in HVAC or in-home services.
• Proficiency in CRM tools, marketing automation, and the Adobe Suite, with a Bachelor’s degree in Marketing, Business, or a related field.
• Exceptional analytical capabilities, allowing you to interpret data, summarize reports, and provide actionable recommendations to leadership.
• A proactive, innovative mindset with the ability to manage multiple projects and thrive in a fast-paced, evolving environment.
• Fluency in English and the ability to travel within the region approximately 10% of the time.

What you'll get

We offer a competitive annual salary range of $80,000 to $90,000 USD. In addition to your compensation, you will enjoy a comprehensive benefits package designed to support your well-being and professional growth:

• 401(k) plan with matching contributions.
• Dental, Vision, and Life insurance coverage.
• Paid time off to ensure you have a healthy work-life balance.
• Tuition reimbursement to support your continued learning.
• The flexibility of a hybrid work environment.