Product Marketing Specialist at Loadsmart

Welcome to Loadsmart, a growth-stage technology company valued at over $1 billion. As a true tech unicorn, we are dedicated to reinventing the future of freight by helping shippers, brokers, warehouses, and carriers move more with less. Our team is a blend of industry veterans and user-centered engineers who are passionate about driving meaningful change. We are currently looking for talented individuals who value curiosity, clarity, results, commitment, and teamwork to join our globally distributed team.

What is this role?

We are looking for a Product Marketing Specialist to join our team on a full-time, hybrid basis. This is a mid-level position based in the United States, specifically for those who can work out of our Chicago office. In this role, you will own the messaging, product positioning, and go-to-market strategy for one of our fastest-growing SaaS acquisitions. You will act as a bridge between our product, marketing, and sales teams to ensure our offerings resonate with our customers.

What will you do?

• Develop unique positioning and messaging that highlights our competitive advantages while addressing the specific challenges and needs of our target audience.
• Serve as the primary expert on our customers and competitors, conducting interviews and market research to build insight-driven buyer personas.
• Lead go-to-market efforts by collaborating with product managers to integrate launches into buyer-focused programs and creating essential sales enablement materials like white papers, data sheets, and web content.

What makes you a great fit?

You are a results-driven professional who is obsessed with the customer experience. You have a knack for explaining complex software and turning features into compelling stories. To succeed here, you should have:

• At least 3 years of experience in product marketing, specifically within the SaaS and logistics sectors.
• A proven track record of executing successful product launches and go-to-market strategies.
• Technical proficiency with tools such as HubSpot, Salesforce, and various analytics platforms.
• Exceptional communication skills and a strong ability to produce high-quality content for B2B audiences.
• Fluency in English.

What's in it for you?

We are committed to supporting our team members both professionally and personally. When you join Loadsmart, you will have access to the following benefits:

• Equity compensation so you can become a shareholder in our company.
• A 401k plan with company matching.
• Comprehensive medical, dental, and vision insurance plans.
• Generous paid time off and sick leave policies.
• The flexibility of a hybrid work environment.