Product Marketing Manager at Entrata

Since 2003, Entrata has grown from a student-led project into a global leader in property management software. We provide a comprehensive platform that handles everything from rent payments and leasing to maintenance and marketing, helping property managers and residents connect more effectively. With a global team of over 2,200 people, we pride ourselves on blending the agility of a startup with the stability of an established industry leader.

Responsibilities

• Own the marketing strategy for a specific set of products within the Entrata Operating System.
• Collaborate with product management to create effective marketing collateral and tools.
• Partner with Sales and Customer Success teams to develop impactful lead generation initiatives.
• Define and execute market positioning to maintain our leadership in the multifamily industry.
• Research and write compelling content for our website, brochures, and campaign assets.
• Conduct competitive research to identify key product differentiators.
• Support sales enablement programs and assist in planning content for customer events.

Must-haves

• Bachelor’s degree or equivalent professional experience.
• 2 to 3 years of experience in product marketing, ideally within a software company.
• Strong project management skills with a high level of attention to detail.
• Excellent writing abilities and a track record of producing product-focused content.
• Proven ability to build and maintain relationships with cross-functional stakeholders.
• Creative problem-solving skills and the ability to craft messaging tailored to specific market needs.
• Fluency in English.

Benefits

• Comprehensive medical, dental, and vision insurance, including fertility benefits.
• 401(k) retirement plan with employer matching.
• Life insurance, plus short-term and long-term disability coverage.
• Flexible work arrangements, including hybrid and remote options.
• Generous paid time off and company-wide recharge days.
• Wellness programs, including mental health resources and access to an onsite gym at our headquarters.
• Family-centric leave policies for new parents.
• Professional development opportunities and community involvement through Entrata Cares.
• Employee perks like the Previ cell phone plan, local business discounts, and bi-annual swag drops.