Entrata
Product Marketing Manager
Hybrid
Full Time
#Marketing
#Software
#Property Management
#Product Marketing
#Project Management
#Content Creation
#Competitive Research
#Sales Enablement
#Positioning
#Lead Generation
#Stakeholder Engagement
#Messaging
Entrata is looking for a Product Marketing Manager
Full TimeMid-LevelHybridUnited StatesMarketingSoftwareProperty ManagementProduct MarketingProject ManagementContent CreationCompetitive ResearchSales EnablementPositioningLead GenerationStakeholder EngagementMessagingEnglishMedical insuranceDental insuranceVision insurance
Since 2003, Entrata has grown from a student-led project into a global leader in property management software. We provide a comprehensive platform that handles everything from rent payments and leasing to maintenance and marketing, helping property managers and residents connect more effectively. With a global team of over 2,200 people, we pride ourselves on blending the agility of a startup with the stability of an established industry leader.
Responsibilities
- Own the marketing strategy for a specific set of products within the Entrata Operating System.
- Collaborate with product management to create effective marketing collateral and tools.
- Partner with Sales and Customer Success teams to develop impactful lead generation initiatives.
- Define and execute market positioning to maintain our leadership in the multifamily industry.
- Research and write compelling content for our website, brochures, and campaign assets.
- Conduct competitive research to identify key product differentiators.
- Support sales enablement programs and assist in planning content for customer events.
Must-haves
- Bachelor’s degree or equivalent professional experience.
- 2 to 3 years of experience in product marketing, ideally within a software company.
- Strong project management skills with a high level of attention to detail.
- Excellent writing abilities and a track record of producing product-focused content.
- Proven ability to build and maintain relationships with cross-functional stakeholders.
- Creative problem-solving skills and the ability to craft messaging tailored to specific market needs.
- Fluency in English.
Benefits
- Comprehensive medical, dental, and vision insurance, including fertility benefits.
- 401(k) retirement plan with employer matching.
- Life insurance, plus short-term and long-term disability coverage.
- Flexible work arrangements, including hybrid and remote options.
- Generous paid time off and company-wide recharge days.
- Wellness programs, including mental health resources and access to an onsite gym at our headquarters.
- Family-centric leave policies for new parents.
- Professional development opportunities and community involvement through Entrata Cares.
- Employee perks like the Previ cell phone plan, local business discounts, and bi-annual swag drops.
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