Product Marketing Manager at Twelve Labs

At Twelve Labs, we are building the future of artificial intelligence by developing multimodal foundation models that understand video with human-like intuition. Backed by 77 million dollars in funding from top-tier investors like NVIDIA, NEA, and Index Ventures, we are transforming how the world interacts with media. We are looking for a senior Product Marketing Manager to join our team in the United States to help us define our market category and drive the adoption of our technology within the Media and Entertainment sector.

Responsibilities

• Design and validate our go-to-market strategy to introduce our multimodal video models to new industries.
• Work alongside our Product, Sales, and Engineering teams to craft clear positioning, messaging, and value propositions for our customers.
• Produce high-impact content, such as whitepapers, case studies, and blog posts, to educate our audience.
• Lead product launches and marketing campaigns that build brand awareness and generate demand.
• Equip our sales and customer success teams with the insights and collateral they need to succeed.
• Use customer feedback and usage data to provide actionable recommendations for product development.
• Build and maintain relationships with industry analysts, partners, and influencers to strengthen our market presence.

Must-haves

• At least 5 years of experience in product marketing with a history of proven success.
• A strong grasp of the Media and Entertainment industry, including its current trends and challenges.
• Excellent storytelling and communication skills, with the ability to create narratives that resonate with diverse groups.
• A data-driven mindset combined with the ability to solve complex problems creatively.
• Experience thriving in a fast-paced startup environment where you can iterate and learn quickly.
• Strong project management skills and a collaborative approach to working across functions.
• A willingness to travel for industry events and customer meetings.

Nice-to-haves

• At least 2 years of professional experience in investment banking or management consulting, specifically with exposure to the Media and Entertainment sector.

Benefits

• Comprehensive medical, dental, and vision insurance.
• Flexible paid time off and parental leave policies, including office closures during the holiday season.
• Hybrid and remote work flexibility, supported by a coworking stipend.
• Visa sponsorship and support for eligible employees.
• The opportunity to work with a mission-driven, global team on groundbreaking AI technology.