Product Marketing Manager at AcuityMD

Product Marketing Manager

AcuityMD is a technology company that connects software and data to help MedTech companies of all sizes transform how they bring their products to market. Each year, the FDA approves ~6,000 new medical devices. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the health care providers who need them to improve patient care. We’re backed by Benchmark, Redpoint, and Ajax Health and we’re on a mission to accelerate the adoption of cutting edge medical technologies.

As a Product Marketing Manager, you will be responsible for driving all messaging and assets that support specific feature and product releases, field enablement, customer marketing activity, and competitive intelligence. This person will own and develop all qualitative and quantitative content and collaborate closely with the rest of marketing, product, sales, implementation, and customer success.

Team Mission

The Marketing team owns the brand, website, outbound materials, and sales enablement tools. We are responsible for increasing brand awareness, generating demand, and executing AcuityMD’s brand strategy.

Our challenges include standing out in the market, leveraging our customer success stories, identifying optimal channels for lead generation, and equipping our sales team with relevant information to increase success.

The Product Marketing team owns product positioning and messaging, go-to-market strategy, product and feature launches, sales enablement, competitive research and intelligence, and customer marketing to support larger AcuityMD goals across marketing and commercial teams.

Responsibilities

• Help execute and iteratively improve AcuityMD’s go-to-market strategy
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets including pitch decks that proactively position our sales team for success
• Own outbound messaging including website content, white papers, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
• Support user-facing documentation efforts alongside our customers and customer success teams including case studies, videos, blog posts, and help-center content

Your Profile

• 5+ years of B2B product marketing, content marketing, general marketing, product operations, or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (like sales, customer success, engineering) and across all levels
• Excellent writing and presentation skills
• Experience conducting market analyses and making insight-driven decisions.
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively.
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently

What Will Help You Stand Out:

• Experience successfully positioning, selling, or training on new products and features within a market
• Experience with product launches, customer marketing programs, customer success, sales enablement & training, sales, or consulting
• Passion for technology and/or healthcare

You must have an eligible work permit in the USA or Canada to be considered for this position

We Offer:

• Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Unlimited vacation: Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health and Dental Plans: We offer 100% paid health and dental plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend: $1000 to invest in remote office equipment and WiFi reimbursement.
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.
• Ground floor opportunity: Join a high growth startup, backed by world class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Competitive compensation with equity upside.

Who We Are:

The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.

We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software investors.

AcuityMD is an Equal Opportunity Employer

AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.