Product Marketing Manager
90k - 125k USD
Remote
Full Time
#Marketing
#Product Marketing
#B2B Software
#Project Management
#Competitive Research
#Product Positioning
#Demand Generation
#Sales Strategy
#Content Development
#Market Analysis
#Interaction
At Granicus, we are dedicated to transforming the Govtech industry by building and maintaining technology that bridges the gap between governments and their constituents. For over 25 years, we have supported 5,500 agencies across the globe, helping them serve their communities through cloud-based solutions for digital services, website design, and agenda management. We are proud to be a consistent fixture on the GovTech 100 list, and we are constantly seeking passionate individuals who want to help us drive meaningful change for the 300 million subscribers who rely on our network.
About the Role
We are looking for a Product Marketing Manager to join our team on a full-time basis. In this mid-level role, you will be responsible for shaping the positioning and marketing programs that drive the growth of a specific product line. You will act as a bridge between our product management, sales, and customer success teams, using your technical product knowledge and market insights to communicate our unique value to the world.
Key Responsibilities
- Collaborate with sales, product teams, and customers to develop effective sales strategies and deliverables that foster product growth.
- Conduct thorough competitive research and analyze customer data to define buyer personas and create messaging that highlights our competitive advantages.
- Plan and manage the launch of new products and releases while driving cross-functional demand generation efforts.
Requirements
To be successful in this role, you should possess the following qualifications:
- At least 3 years of experience in B2B Software Product Marketing.
- Proven ability to develop product positioning and implement specific demand generation programs.
- Strong project management skills with the ability to balance the priorities of multiple stakeholders in a complex environment.
- Excellent written communication and presentation skills, with a professional demeanor when representing the company.
- Experience working within virtual or international teams and a self-starting attitude that allows you to work both autonomously and collaboratively.
- Familiarity with government software, marketing automation, or service management markets is considered a plus.
Location
This position is remote and can be performed from anywhere.
Compensation and Benefits
The base salary range for this position is $90,000 to $125,000 USD. We offer a comprehensive benefits package designed to support your well-being and future, which includes:
- Medical, dental, and vision insurance.
- 401k plan with a matching contribution.
- Employer-paid short-term and long-term disability insurance.
- Life insurance.
- Remote work flexibility.
