Product Marketing Manager at Guideline, Inc.

At Guideline, we are on a mission to make financial security accessible to everyone. We have built an intuitive, comprehensive platform that helps businesses and individuals invest in their futures with confidence. By replacing complexity with transparency, we make it possible for anyone to participate in a retirement plan. We are currently looking for a passionate Product Marketing Manager to join our team and help us shape the future of workplace benefits.

What is this role?

This is a full-time, remote position designed for an experienced Manager level professional. You will play a pivotal role in differentiating our employer-facing product suite and strengthening our market presence within the fintech and HR tech sectors. Reporting directly to the Head of Product Marketing, you will serve as a key advocate for our customers, ranging from solopreneurs to large enterprises.

What will you do?

• Define our market position: You will lead strategic initiatives and prioritize product launches to ensure our 401(k) and workplace benefits offerings stand out in the ecosystem.
• Champion the customer: By diving into data and conducting research, you will represent the voice of our employer customers and prospects to help inform product development.
• Drive sales enablement: You will collaborate with sales leadership to refine our pitch, create compelling collateral, and perform competitive analysis to help our team win in the market.

What makes you a great fit?

We are looking for a data-minded storyteller who thrives in collaborative environments. You should be fluent in English and possess the following qualifications:

• Marketing experience: At least 5 years of experience in a B2B or B2B2C product-led growth environment, with at least 3 years specifically in product marketing. Experience in fintech or HR tech is a significant advantage.
• Strategic communication: You have a proven ability to lead cross-functional go-to-market strategies and communicate effectively with stakeholders across product, sales, and marketing teams.
• Analytical mindset: You are comfortable using data tools to measure success and translate complex insights into clear, persuasive messaging.
• Leadership and organization: You are a detail-oriented leader who can keep complex projects on track while maintaining accountability across the organization.

What's in it for you?

We offer a competitive salary range of $124,500 to $156,000 USD, depending on your location and experience. Beyond compensation, we provide a comprehensive package designed to support your well-being and long-term goals:

• Equity compensation: You will receive Incentive Stock Options.
• Health and wellness: Comprehensive medical, dental, and vision insurance, along with disability and life insurance.
• Financial security: Access to our 401(k) plan with company matching.
• Flexibility: We offer flexible hours and a remote-first work environment.
• Time off: Generous paid time off, including maternity and paternity leave.