Betty Blocks
Product Marketing Manager
On-site
Full Time
#Marketing
#Product Marketing
#Go To Market
#Market Research
#Sales Enablement
#Messaging
Betty Blocks is looking for a Product Marketing Manager
Full TimeSeniorOn-siteNetherlandsMarketingProduct MarketingGo To MarketMarket ResearchSales EnablementMessagingEnglish
At Betty Blocks, we are changing how organizations build software by providing a leading low-code platform that emphasizes speed, security, and flexibility. We are currently looking for a Senior Product Marketing Manager to join our team in the Netherlands on a full-time, on-site basis to lead our product marketing lifecycle and help us execute our modern demand generation strategy.
Responsibilities
- Own the end-to-end planning and execution of go-to-market strategies for new product features, releases, and solutions.
- Serve as the primary expert on our target markets, buyer personas, and competitive landscape by conducting thorough market research and gathering customer insights.
- Craft clear, differentiated messaging and positioning that effectively communicates our value proposition to diverse audiences.
- Equip our sales team with the necessary training, battlecards, sales decks, and product knowledge to drive successful deals.
- Produce high-impact content, including website copy and internal enablement materials, to support our broader marketing and product initiatives.
Must-haves
- At least 4 years of professional experience in product marketing within a B2B SaaS environment, preferably with technical or developer-focused products.
- A demonstrated history of launching products or features that successfully drive market adoption.
- The ability to distill complex technical information into simple, persuasive messaging.
- Strong experience with market research, competitive analysis, and conducting customer interviews.
- Excellent collaboration skills, with a proven ability to work across Product, Sales, and Marketing teams.
- Professional proficiency in English.
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