Product Marketing Manager at Baselane

At Baselane, we are on a mission to reshape the financial landscape for the millions of individual landlords and real estate investors across the United States. Our platform provides the automated tools and actionable insights these investors need to save time, increase their returns, and scale their portfolios effectively. Backed by prominent investors and led by a team with deep roots in organizations like Plaid, Morgan Stanley, and WealthSimple, we are building the future of financial services. We are looking for a passionate individual to join our team and help us tell our story as we continue to grow.

The opportunity

We are seeking an experienced Product Marketing Manager to join our marketing team in a full-time, hybrid capacity based in Canada. In this role, you will act as the bridge between our product, engineering, and business teams, ensuring that our value proposition resonates deeply with our customers. You will report directly to the Head of Marketing, taking ownership of our go-to-market strategies and playing a pivotal role in driving product adoption and long-term retention. If you have a strong background in B2B SaaS or Fintech and enjoy working in a fast-paced environment, this is a unique chance to influence our product roadmap and shape how we communicate our solutions to the world.

A day in the life

• You will lead the end-to-end product marketing lifecycle, from crafting initial positioning and messaging to executing successful product launches and ongoing promotional campaigns.
• You will collaborate with cross-functional partners, including product managers and designers, to develop high-impact marketing collateral and creative assets that clearly communicate our value to users.
• You will dive deep into data and customer insights, using market research and performance metrics to optimize our strategy and ensure our narratives effectively drive business growth.

Who you are

You are a seasoned marketing professional with at least 5 years of experience, specifically within product marketing. You possess a natural ability to influence stakeholders and thrive when managing complex projects without a rigid playbook. Your communication skills are top-tier, allowing you to translate complex financial concepts into compelling stories that engage our audience. You are fluent in English and bring a customer-obsessed mindset to every discussion, backed by a strong ability to interpret quantitative data to inform your decisions. Experience in the fintech, banking, or real estate sectors, particularly within a venture-backed startup, will set you apart as an ideal candidate.

Why you'll love it here

We believe in rewarding our team members for their contributions to our shared success. By joining us, you will enjoy a comprehensive benefits package designed to support your health, well-being, and professional growth:

• Competitive compensation and equity ownership in the company.
• High-quality medical, vision, and dental insurance plans.
• Life and disability insurance coverage.
• Generous paid time off and flexible working hours.
• The freedom of a hybrid and flexible work location, including a stipend to help you set up your ideal home office.
• Regular social events to connect with your colleagues.