Product Marketing Manager at AppFollow

A
AppFollow

Product Marketing Manager

Remote

Full Time

#Product

#Marketing

#Product Marketing

#B2B SaaS

#Analytics

#AI Tools

#HubSpot

#Intercom

#Video Production

AppFollow is looking for a Product Marketing Manager

Sign up to unlock quick summaries and profile fit assessments

About AppFollow
AppFollow is a leading app reputation management platform that helps mobile teams optimize their workflows and gain actionable insights. Our solution helps teams track app reputation, understand user feedback, and optimize app store presence. We're a B2B SaaS company serving SMB, mid-market, and enterprise clients worldwide. Remote team based primarily in Europe.
Role Overview
We're seeking a hands-on Product Marketing Manager to drive how we communicate product updates and innovations to customers and the market. You'll be key to boosting product adoption, improving conversion rates, and establishing AppFollow as the leading solution for app reputation growth.
Reporting directly to the CEO, you'll work closely with our Product, Marketing, Sales, and Customer Success teams to ensure our product story resonates with all customer segments and drives measurable business results.
Key Responsibilities
- Drive product updates and announcements through newsletters, social media communities, and direct customer communications
- Maintain and optimize product landing pages
- Keep product materials and feature presentations updated for Sales & Customer Success teams
- Create compelling case studies and accelerate customer testimonial collection
Key Performance Indicators
- Content engagement metrics across all channels and formats
- Lead generation from product marketing activities and content
- Conversion rate improvements for free-to-trial and trial-to-paid funnels
Required Qualifications
1. Experience & Background
- 2+ years of Product Marketing experience in B2B SaaS
- Product-led growth or Enterprise sales experience strongly preferred
- Remote startup experience with proven ability to work independently
- Mobile app or ASO industry experience is a significant plus
2. Technical Skills
- Data-driven approach with proficiency in analytics and AI tools
- Modern SaaS tools expertise: Amplitude, HubSpot, Intercom, Canny
- AI-proficient: expert use of ChatGPT, Claude, and AI content creation tools
- Video production skills for product content (Screen Studio, CapCut) - plus
3. Communication & Skills
- Fluent English plus one additional language (Russian, Spanish, Portuguese preferred)
- Exceptional written and verbal communication skills
- Comfortable being company spokesperson and public speaker
- Cultural fit: transparency, teamwork, accountability, curiosity, customer-focused mindset
What We Offer
1. Work Environment
- Remote position with flexibility to work from anywhere in Europe
- Preferred locations, where we have hubs: Spain, Portugal, Serbia, Finland
- Global team collaboration with colleagues across Europe, UK, US, and Brazil
- Conference participation in app, gaming, and product marketing events
2. Benefits & Perks
- Equity options after successful completion of probationary period
- Quarterly performance bonuses for exceptional achievements and company success
- Annual offline team meetups and company all-hands gatherings
- Monthly co-working budget for professional workspace access
- Internal hackathons 2-3 times per year for innovation and team building
- Equipment support including laptop and home office improvements as needed
3. Growth Opportunities
- Direct exposure to executive leadership reporting to CEO
- Cross-functional collaboration with Product, Sales, Marketing, and Customer Success teams
- Impact on company growth with measurable contribution to key business metrics
Application Process
We're looking to fill this position quickly with the right candidate who can make an immediate impact. Please include examples of product marketing work, how do you use AI and B2B SaaS case studies.
AppFollow is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds and experiences.
A

AppFollow

10 views

1 applied

Markets

SaaS
Mobile
Analytics
Visit AppFollow
Share this job
Copy Permalink
Discover similar jobs
Markeeterscom logo
Markeeterscom

Brand & Social Media Marketer

Remote

Full Time

#Marketing

#Social Media

#Social Media Strategy

#Video Editing

#Content Creation

#Instagram

#YouTube

#LinkedIn

#Collaboration

#Analytics

Yardzen logo
Yardzen

Head of Marketing

Remote

Full Time

#Marketing

#Brand Strategy

#Performance Marketing

#Data Analysis

A
Astra

Product Lead, Payments

us flag
United States

Remote

Full Time

#Product

#Payments

#Fintech

#Product Management

#API Design

#RTP

#Move

#NACHA

F
Felix

Production Coordinator

ca flag
Canada

Remote

Full Time

#Marketing

#Healthcare

#Project Management

#Performance Marketing

#Creative Production

#Talent Sourcing

#Budget Management

#Process Optimization

Level99 logo
Level99

Director, Integrated and Field Marketing

Remote

Full Time

#Marketing

#Brand Marketing

#Field Marketing

#Public Relations

#Project Management

#Partnership Management

#Campaign Strategy

#Data Analysis

#Planning

9
9amHealth

Marketing Director

170k - 170k USD

Remote

Full Time

#Marketing

#Campaign Management

#Management

#Data Analytics

#AI Tools

#Marketing Automation

#Project Management

#Team Leadership

#Stakeholder Management

A
Airship

Alliance and Partnership Manager

Remote

Full Time

#Partnerships

#Business Development

#SaaS

#Partnership Management

#Sales

#Crossbeam

#Salesforce

#Marketing

#Product

#API

K
Kojo

Enterprise Sales Development Representative

us flag
United States

Remote

Full Time

#Sales

#Construction

#Cold Calling

#Outbound Prospecting

#Pipeline Generation

#Discovery

#AI Tools

Authentic8 logo
Authentic8

Senior Growth Marketing Manager

113k - 120k USD

Remote

Full Time

#Marketing

#Cybersecurity

#Demand Generation

#Growth Marketing

#Performance Marketing

#AI Tools

#LinkedIn

#Google Ads

#Salesforce

#Marketo

#Email Marketing

Upwave logo
Upwave

DevOps Security Contractor

us flag
United States

Remote

Contractor

#Product

#DevOps

#Security

#AWS

#Infrastructure Security

#IAM

#Incident Response

#SOC 2

#Cloud Security

FiveToNine logo
FiveToNine

Business Development Representative

Remote

Full Time

#Sales

#B2B SaaS

#Cold Calling

#Outreach

#CRM

#Lead Qualification

#Research

S
SearchStax

Head of Product Marketing

180k - 200k USD

Remote

Full Time

#Marketing

#SaaS

#Product Marketing

#Positioning

#Messaging

#Go To Market

#Sales Enablement

#Competitive Analysis

#B2B SaaS

Agile Six Applications logo
Agile Six Applications

Director, Business Development

180k - 230k USD

Remote

Full Time

#Business Development

#Health Care

#Capture Management

#Agreements

#Pipeline Management

#AI Tools

#Relationship Building

Ladders logo
Ladders

Growth Designer

Remote

Full Time

#Marketing

#Design

#Figma

#Adobe Creative Suite

#Optimization

#A B Testing

#User Research

#Wireframing

#Prototyping

#Analytics

A
AbercrombieAndFitchCo

Design Sophomore Summit

Remote

Internship

#Design

#Retail

#Graphic Design

#CAD Design

#Marketing

Distribusion logo
Distribusion

Technical Product Manager, Rail Integrations

Remote

Full Time

#Product

#Tech

#Product Management

#API

#Data Products

#Stakeholder Management

#Teams

#Process Improvement

#Jira

CareMessage logo
CareMessage

Senior Product Manager - Data & Interoperability

Remote

Full Time

#Product Development

#Product

#Data

#FHIR

#HL7

#Electronic Health Records

#Product Management

#B2B SaaS

#Technology

Pair Team logo
Pair Team

Account Executive - Health Systems

120k - 200k USD

Remote

Full Time

#Business Development

#Healthcare

#Sales

#B2B Sales

#HubSpot

#Salesforce

#CRM

#Pipeline Management

#Relationship Building

#Negotiation

S
ScaleMath

Content Specialist

Remote

Full Time

#Content

#Marketing

#Content Writing

#SEO

#Content Strategy

#Technical Writing

#Writing

#Email Marketing

#Grammar

#Storytelling

A
AppSamurai

Sales Account Executive

Remote

Full Time

#Business Development

#Sales

#SaaS Sales

#B2B Sales

#Account Management

#CRM

#Product

#Contract Negotiation

#Demand Generation

#Outbound Prospecting

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.