Product Marketing Manager at AppFollow

We are AppFollow, a prominent platform dedicated to app reputation management. Our tools empower mobile teams to streamline their workflows, analyze user feedback, and refine their presence in app stores. As a B2B SaaS company, we support a diverse range of clients from small businesses to large enterprises across the globe. We are currently looking for a Product Marketing Manager to join our fully remote team on a full-time basis. In this role, you will report directly to our CEO and collaborate across our product, marketing, sales, and customer success departments to ensure our messaging effectively drives product adoption and business growth.

Responsibilities

• Manage the communication of product updates and innovations through various channels, including newsletters, social media, and direct outreach.
• Oversee the maintenance and optimization of our product landing pages to ensure they remain high-performing.
• Support our sales and customer success teams by keeping all feature presentations and product materials current and impactful.

Requirements

We are looking for a mid-level professional with a strong background in the software industry. To be successful in this role, you should possess the following qualifications:

• At least 2 years of experience in product marketing within the B2B SaaS sector.
• Proven ability to work independently in a remote startup environment.
• Proficiency with modern SaaS tools such as HubSpot, Intercom, and various analytics platforms.
• Expertise in using AI tools like ChatGPT and Claude to streamline content creation.
• Fluency in English, along with proficiency in one of the following languages: Russian, Spanish, or Portuguese.
• Strong communication skills and a willingness to act as a public spokesperson for the company.

What we offer

We provide a flexible work environment where you can contribute from anywhere. Our team culture is built on transparency and accountability, and we support your professional journey with the following benefits:

• Equity compensation options following your probationary period.
• Comprehensive paid time off to ensure a healthy work-life balance.
• Regular company retreats and annual meetups to foster team connection.
• A dedicated coworking budget and a home office stipend to help you create your ideal workspace.
• Full support for a remote work lifestyle.