Product Marketing Manager at Venafi

There are 2 actors on a network, people and machines. People use usernames and passwords to identify and get access to machines. Machines use keys and certificates to identify and get access each other. Venafi is the inventor of the technology that secures and protects keys and certificates, the most important assets of Global 5000 companies. We are Warriors!

Are you passionate about making a positive impact and protecting the world from cyber criminals? If so, you may be a natural Venafi Warrior!

How you’ll be protecting the world:

Venafi is searching for a Product Marketing Manager (PMM) to influence and drive the go-to-market strategy for Venafi's CodeSign Protect Product. This is a strategic, individual contributor role that welcomes a passionate, creative thinker with experience developing a Go-To-Market strategy for cybersecurity software platforms, proven ability to drive quantitative results and a fierce desire to help organizations avoid security breaches along with revenue stream disruptions caused by machine identity management failures. Working cross-functionally with the Product Management team, Sales Enablement team, Customer Success Team, and Deman Gen Team, the PMM will have the following key responsibilities:

• Go-to-Market Strategy
• Market Intelligence Insights
• Product Launches and Promotions
• Customer Advocacy and Enablement

*Please note - this role drives Product Strategy (GTM) (not Deman Gen)

The ideal Venafi Warrior will be armed with:

• 8+ years of product marketing experience with at least 4 years of experience in a market-facing role, preferably in the cybersecurity or SaaS Software industry
• Experience developing and executing a Go-To-Market (GTM) Product Strategy for cybersecurity products and executing successful product launches, ensuring alignment across various teams.
• Experience working cross functionally with Product Management to develop compelling value propositions for Product Positioning and Messaging.
• Ability to gather and interpret market and customer insights to inform product strategies.
• Familiar with marketing automation tools, how they enable the persona journeys and the types of KPI's they support e.g. Marketo, Pardot and Omniture, and Google Analytics.
• Experience developing customer success stories, case studies, and testimonials to showcase the value and benefits of Venafi Cloud Products.
• Ability to support customer enablement initiatives by developing training materials, product documentation, and resources to enhance customer understanding and adoption.
• Ability to set realistic goals, track progress against, and course correct.
• Public speaking experience, comfortable in front of large, senior groups.
• Ability to drive cohesiveness across several different groups working toward the same goal of increasing revenue and market share of the Code Sign Product.
• Understanding of cloud technologies and experience in marketing cloud-based solutions.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Self-motivated, detail-oriented, self-starter and a cross-functional collaborator.
• Bachelor’s degree in marketing, business, or a related field
• Familiarity with TLS/SSL certificates, PKI, or cybersecurity concepts
• Software Platform Product Marketing experience

What Sets You Apart?

• MBA

While you are busy protecting the world, we’ve got you covered!

In addition to fostering a work environment with strong work from anywhere ethic, Venafi offers a benefits package that is in the top 1%. We provide employer-subsidized premiums for both team members and their families. That includes health, dental, and vision insurance. We offer a flexible time off policy, observe 14 holidays, and offer four "pick your own community service day." We also offer 401(k) and company matching, company HSA contribution, 2x salary employer-paid life insurance, and parental leave. We even offer pet insurance!

More About Venafi:

Venafi is the undisputed heavyweight champion in Machine Identity Management. Why? Because we created the category and are light years ahead of anyone that would consider competing! Gartner has recognized Venafi as number one in our space and as it turns out, one is NOT the loneliest number!

Venafi is the inventor of the technology that secures and protects keys and certificates. Venafi protects machine identity types by orchestrating cryptographic keys and digital certificates for SSL/TLS, IoT, mobile, and SSH. Many of the largest organizations in the world use Venafi.

Billions of dollars have been spent protecting usernames and passwords and almost nothing protecting keys and certificates—organizations are just now realizing that protecting keys and certificates is as important as protecting usernames and passwords.

Come help us protect the World!

#LI-Remote

#LI-HA

The anticipated pay range for this position is $152,000 to $180,000. This is a general estimate for informational purposes only. The actual salary offered will be determined based on the candidate’s relevant qualifications, experience, and skills.  

*Upon review of the candidates and based on the objective factors listed above, this position may be filled at a higher or lower tier.