Niantic

Product Marketing Manager

131k - 145k USD

Hybrid

Full Time

#Marketing

#Augmented Reality

#Content Creation

#Social Strategy

#Performance Analysis

#Canva

#Figma

Niantic is looking for a Product Marketing Manager

Full Time Senior Hybrid Marketing Augmented Reality Content Creation Social Strategy Performance Analysis Canva Figma English Hybrid work Equity compensation

131k - 145k USD per year

We are looking for a Senior Product Marketing Manager to help us tell the story of Niantic Studio and Scaniverse. Niantic is the company behind global phenomena like Pokémon GO, and we are dedicated to building a platform that powers immersive augmented reality and spatial computing experiences for developers and creators worldwide.

Responsibilities

Produce high-impact marketing materials, including landing pages, email campaigns, and social media content, to support our broader product goals.
Lead content strategy for product launches by drafting blog posts, case studies, and compelling customer success stories.
Collaborate with our external agencies to manage and refine our social media calendar, ensuring all messaging aligns with our core product narrative.
Track and analyze the performance of your marketing channels to optimize our approach and hit key business metrics.

Must-haves

4 to 6 years of experience in marketing, specifically within content or product marketing roles.
Proven ability to develop and implement marketing content that successfully builds a new category.
Strong communication skills with a talent for crafting narratives that differentiate our tools in the competitive AR and XR landscape.
Experience managing multiple work streams and prioritizing tasks in a fast-paced, cross-functional environment.
A proactive mindset toward identifying new storylines and marketing opportunities.
Fluency in English.

Nice-to-haves

Experience working with design tools such as Canva or Figma to create visual assets.
Familiarity with CRM platforms like HubSpot.
Previous experience engaging with geospatial or XR developer communities.

Benefits

The base salary range for this position is $131,000 to $145,000 USD.

Hybrid work environment.
Equity compensation.

Niantic

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Product Marketing Manager at Niantic