Product Marketing Manager at Niantic

Are you passionate about crafting impactful content that drives product success? We’re seeking a Product Marketing Manager with a strong background in content creation to elevate Niantic’s innovative tools—Niantic Studio and Niantic Scaniverse—for developers and creators building immersive WebXR and 3D experiences grounded in the real world.

In this role, you’ll be the driving force behind telling the story of our Studio and Scaniverse tools to a wide array of audiences, from developers to professional creators, ensuring our products stand out in the changing fields of AR, VR, and spatial computing.

As a key member of the Niantic Studio and Scaniverse teams, you’ll craft compelling content across various channels (landing pages, email campaigns, blogs, social media), bringing technical features to life and showcasing the potential of our tools for shaping real-world AR, VR, and XR experiences. This role will require a strategic mentality and a creative approach to content that supports product launches, campaigns, and long-term growth goals.

Who you are:

• Strong and creative communicator: You’re not afraid of the blank page. You're able to adapt how you communicate and weave compelling narratives that reach your audience and differentiate Niantic from its competitors.
• Organized executor: You understand how to keep track of various, independent, work streams and can prioritize between simultaneous tasks.
• Proactive storyteller: You don't wait for assignments. You proactively identify key storylines and channels that amplify the product and marketing roadmap.
• Skilled collaborator: You enjoy a cross-functional environment, working with product, engineering, and the broader marketing teams to ensure consistent messaging and effective content distribution.
• Visually-Minded: You know that words alone can’t tell the full story. Whether you’re collaborating with designers or creating assets yourself in Canva or Figma, you always seek ways to elevate the narrative, ensuring the visuals amplify and complement the message.
• Adaptable: Ambiguity doesn’t faze you. You thrive in hyper-growth or never-been-done-before environments and embrace the challenge of taking on something entirely new.
• Team Oriented: Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.

Responsibilities:

• Content creation: Generate impactful marketing materials that support campaign objectives and amplify our message. This includes translating marketing goals into high-impact collateral such as landing pages, pre-and post-event emails, social media promotions, and content that enables our overall campaigns.
• Launch Support: Provide content support for product launches, including blog posts, case studies, and customer stories that highlight product benefits and use cases.
• Social Strategy: Working with our external agency, coordinate and guide the social media content calendar across products, ensuring all posts align with the product’s narrative and broader marketing goals.
• Performance analysis: Monitor and evaluate the effectiveness of your channels to drive continuous improvement, ensuring that our approach delivers on key business metrics.

Qualifications:

• Bachelor's degree or relevant experience.
• 4-6 years in marketing, with a preference for experience in content marketing or product marketing.
• Skills in drafting and implementing effective marketing content across multiple channels to build a new category.
• Familiarity with Niantic’s vision and mission.
• Ability to travel, both domestically and internationally.
• Familiarity with CRMs like HubSpot a plus
• Familiarity with design tools like Canva or Figma a plus
• History of working with geospatial or XR communities a plus

The total compensation package for this position includes a new hire offer base salary range of $130,500.00 - $145,000.00 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID

Niantic is an Equal Opportunity Employer. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.