Product Marketing Manager at Common Room

We searching for a Product Marketing Manager that will help us shape the future of go-to-market—and, yes, that’s a big audacious statement by design.

We’re building the next big thing in GTM and it’s going to require heaps of drive, critical thinking, and grit. As the sole product marketing lead, you’ll orchestrate Common Room’s go-to-market strategy—positioning, messaging, enablement, awareness campaigns, customer stories, and more of the large surface area covered by product marketing.

Role requirements

Experience in GTM tech — We can’t afford the time needed ramp someone who doesn’t have a background and clear point of view on the evolving GTM tech landscape. You’ll need to work closely with our product and marketing lead to grok Common Room as a product, understand our positioning, evolve it, and make an immediate impact.

Taste — Yes, you’ll be partnered with design to create assets like decks, landing pages, 1-pagers, etc. But that shouldn’t be a crutch. You’ll also need to create materials quickly, autonomously, and at a high standard of design.

Polish and attention to detail — In addition to design taste, you’ll need to be a stickler for brand guidelines, deck formatting, and obsessive about fixing typos. Most of the resources created will be in front of a customer and needs to be treated as such, even if it’s only a screen share.

Ownership — There’s a lot of moving parts to product-marketing—landing pages, blog posts, creative assets, video demos, sales trainings. We also ship at a fast clip (just look at the pace launches on our blog or in social feeds). You’ll need to own driving deliverables with deadlines. That means being extremely organized and providing maximum visibility and accountability to projects in motion.

Bias toward simplicity — Because of the fast pace of shipping and creating/winning a new category, you’ll need to concentrate on the essentials. Everything non-essential slows us down.

Outstanding storyteller — Nobody cares about what you have to say if there’s not a story behind it. It’s critical to distribution that we tell the story of our customers, how we position our product, how it helps with jobs to be done, and to have empathy for the end user.

Thick skin — We are direct and fast with feedback. If you are easily offended or have trouble with constructive feedback, you need not apply.

Work you will own

(See requirements above for expectation of work delivered)

Product launches — We ship a lot. As the sole person in product marketing, you’ll not only need to keep the pace, you’re expected to improve it. Look at our last couple launches and ensure you are confident in your ability to boost distribution, improve storytelling, and visual communication.

Website product pages — Ensure constancy, quality, and strong storytelling on our website product and solutions pages with crisp, consistent messaging and positioning.

Sales enablement — Equip our growing go-to-market team with materials that help them tell a clear, cohesive narrative that packs a punch. This includes everything from persona development to demo certification to competitive differentiators. You will also need to enforce this through evaluation and verification to hold the team accountable.

Customer stories — We have an insane list of customer logos. It will be your job to get the word out on how those customers are getting value from Common Room. And at a regular clip. That means driving to outcomes, hard deadlines, hard ROI, and holding others accountable.

Integrations & partnerships — You’ll tell the better together story with our signal and action partners. This will also include revamping our partner pages in collaboration with partners. Distribution is key again here. We’ll need to tap into the audiences of strategic partners to share the customer intelligence story with their audience.