Product Marketing Manager at AlayaCare

At AlayaCare, we are transforming the home healthcare industry through our advanced cloud-based software. Our platform empowers providers worldwide to manage scheduling, billing, and employee operations, ultimately leading to better patient outcomes. As a fast-growing SaaS organization with over 550 team members across Canada, the United States, Australia, and Brazil, we pride ourselves on a culture defined by transparency, a bias for action, and an inclusive environment. We are currently looking for a Product Marketing Manager to join our team in a full-time capacity, working in a hybrid model based in Canada.

Key outcomes

• Lead the commercialization and go-to-market strategy for assigned markets, acting as the primary link between our product teams and functional departments like Sales, Marketing, and Customer Success.
• Design and execute scalable GTM processes, including the creation of product marketing briefs and comprehensive campaign plans.
• Define clear value propositions and buyer personas while mapping the customer journey to ensure effective value delivery.
• Develop high-impact sales enablement materials and collaborate with revenue teams to refine pricing and packaging strategies.
• Maintain competitive research frameworks to monitor market dynamics and contribute to thought leadership content.
• Set success criteria for product launches and influence cross-functional stakeholders to ensure alignment on execution.

Requirements

• A Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• Four to five years of professional experience, with at least two years specifically in product marketing, strategy, or consulting.
• Proven success in managing GTM processes and executing SaaS product launches.
• Strong analytical and project management capabilities.
• Proficiency with collaboration and data tools such as Jira, Confluence, Looker, and Asana.
• Exceptional communication and interpersonal skills, with the ability to organize complex projects effectively.

Preferred qualifications

• A Master’s degree.
• Previous experience within the healthcare or homecare sectors, particularly with an understanding of payors and various business lines.

Compensation

We offer a competitive total rewards package designed to support your professional and personal well-being. Benefits include:

• Equity compensation in our high-growth company.
• A flexible hybrid work environment that balances remote work with in-office collaboration.
• Comprehensive medical insurance and an employee assistance program.
• Paid time off and dedicated wellness programs.
• Opportunities for ongoing professional development.

How to apply

If you are passionate about driving product success and want to contribute to our mission of improving home healthcare, we invite you to submit your application. We look forward to reviewing your experience and discussing how you can help shape the future of AlayaCare.