Product Marketing Manager at Synctera

What We’re Looking For

As we rapidly launch new products and features - and expand into new markets - we’re looking for an experienced product marketer to help cement Synctera’s position as the best way companies can build and launch FinTech and embedded banking products. You'll have a strong understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing, and sales enablement, as well as a track record of successfully leading cross-functional initiatives. You will partner with teams throughout the organization to deeply understand our product and ideal customer, using this information to develop a product marketing strategy that is aligned with our overall strategic initiatives.

The ideal candidate for this role is passionate and knowledgeable about FinTech and banking. If creative thinking, self-starting, and cross-functional leadership are in your DNA, you’ll be a great fit for our team. If you’re excited about developing effective product messaging and campaigns to communicate this message to the market, we’d love to chat with you!

What You’ll Do

• Become an expert on our market and regulatory environment 
• Develop a deep understanding of core buyer personas and customer use cases through interviews, sales feedback, surveys, and quantitative analysis
• Review competitive offerings and promote ongoing differentiation in our products and marketing strategy
• Partner closely with our product team to inform what we build  
• Drive go-to-market strategies - including segmentation, targeting, positioning, value propositions, and key messaging - across the customer journey to convert, grow, and retain our customers
• Develop compelling and unique marketing content and collateral for use across channels
• Own product launches from start to finish
• Enable the sales team with effective collateral and messaging
• Work closely with Growth Marketing to plan and execute campaigns across channels to reach core audiences, generate pipeline, and drive product adoption
• Own the metrics - track and report out on goals, measure performance, and identify optimization opportunities

What You’ll Bring

• At least 5-7 years of experience in relevant marketing, sales/CS, consulting or product management roles
• At least 2 years of directly relevant product marketing experience
• Ability to deeply understand our platform and products in order to create compelling, customer-centric messaging that resonates with target buyers
• Proven track record of working with product and sales teams 
• Highly cross-functional, with the ability to partner with different teams across the company
• Stand out verbal, written, visual/presentation and demo skills
• Demonstrated mix of creative and analytical skills; proven ability to succinctly synthesize research and provide recommendations in a clear, digestible way
• Impeccable organizational skills and a strong bias to action; ability to set optimistic but reachable deadlines, and use project and time management skills to meet them 
• Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
• Relevant academic background

Nice to Have

• FinTech or finance industry experience
• B2B SaaS industry experience
• Experience working within a startup environment

Diversity & Inclusion

Synctera is committed to having a workforce that is reflective of the diversity within the United States and Canada. As an equal opportunity employer, we encourage applications from candidates from underrepresented communities, Indigenous persons, persons with disabilities, persons of diverse sexual orientation and gender identity, and all those who can provide different perspectives and contribute to the diversification of Synctera.

Benefits

• 100% employer paid medical, dental, and vision benefits for US and Canadian employees and dependents 
• Employer contribution to HSA for US employees 
• Annual HCSA and generous extended health care coverage for Canadian employees and dependents 
• 401(k) for US employees and RRSP for Canadian employees
• Mental health resources available for all employees 
• Unlimited paid time off 
• Generous paid new parent leave program 
• Home office setup stipend 
• Stock options program for all employees 
• Growth potential and opportunity to have a significant impact at an early stage of our company's journey
• Working with a team of rockstars (+ a monthly happy hour with the team!)

The salary for this full-time position (USD: $136,000-$165,000 CAD: $118,000-$143,000) is determined by role, level, and location. The range informed in this job posting reflects the minimum and maximum target for new hire salaries across all US and Canadian locations. Within the range, individual pay will be determined by work location, job-related skills, experience, relevant training, and other factors.

To all recruiters and recruitment agencies: Synctera does not accept unsolicited resumes. Please do not forward resumes to our jobs alias or to Synctera employees without an active vendor agreement in place. Synctera is not responsible for any fees related to unsolicited resumes.